Compare App Annie vs AppBi vs mParticle

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Software Description:

App Annie provides its users full insight into app analytics, competitor benchmarking, and app trends. It performs as a high-performing app intelligence solution. App Annie comes in two pricing plans: Free and Premium.

The free version offers basic features like charts, rankings, ratings, reviews, and app details, while the premium pricing plan adds App Store optimizations options, download and revenue estimates, usage estimates, advertising estimates, audience estimates, and more. All statistics are available for Apple, Google Play, Amazon and Windows Phone stores.

Main tools of this suite are the Index Tool, which shows apps ranks based on downloads and revenue, and Advertising Tool, which tracks ad revenue and monetization metrics. With App Annie Intelligence, users can assuredly operate the entire app lifecycle, discover growth opportunities, and improve their competitive knowledge.

Software Description:

AppBi, the world’s leading Apple Search Ads intelligent bidding platform, is committed to analyzing and applying App Store data with millions of apps, keywords and Search Ads data. AppBi independently researches and develops an intelligent bidding algorithm to provide developers with simple and powerful Apple Search Ads intelligent advertising system and data analysis tools.

AppBi Data has helped hundreds of developers around the world to reduce the average cost of Search Ads by 17%, winning hundreds of thousands of high-quality users.

Software Description:

mParticle is a customer data solution for mobile advertisers, integrated with all major data warehousing and analytics platforms. Its main purpose is to gauge consumer behaviors and marketing possibilities related to mobile apps.

The platform records all key features of the client's journey, gathers relevant data and passes it to other services (e.g crash reporting tools.) It's able to get all customer data with a single API and distribute them to various mobile apps or web services. Integration is possible with more than 175 marketing, analytics and data warehousing applications, with no coding knowledge or SDKs required.

All gathered data gets transformed immediately, so users are able to map key events, establish rules, regularly remove duplicate records, rename, control what data is being shared, and more. They can also add additional elements and enrich customer profiles, enhance their records with interests and behaviors, add location-based information, or add third-party identity data.

Features:

  • A/B Testing
  • External Integrations
  • Notifications
  • Data Visualization
  • Conversion Tracking
  • Data Import
  • Forecasting
  • Data Export
  • API
  • Keyword Tracking
  • Dashboard
  • Analytics

Features:

  • SEO
  • Data Visualization
  • Conversion Tracking
  • Marketing Automation
  • Brand Management

Features:

  • Multi-App
  • Dashboard
  • API
  • A/B Testing
  • Data Visualization
  • Analytics
  • External Integrations
  • Data Import

Summary:

  • App Store Chart Statistics

  • Compare Ranks in Countries & Categories

  • Advertising Analytics

  • App Performance Intelligence

  • Download and Revenue Estimates

  • App Ranking and Top Apps

  • Event Tracking: Track Price Changes, App Updates & more

  • Competitor Benchmarking

  • Industry Trend Predictions

  • Daily Estimates of Downloads and Revenue

Summary:

    No key features associated with this application.

Summary:

  • Collect and control all your customer data from one place.

  • Recognize your customers at every step in their journey.

  • Link customer ids and profile information across online and offline channels.

  • Integrate with 175+ of the leading marketing, analytics and data warehousing solutions.

  • Set rules to transform, cleanse, filter, and sample data.

  • Single sign-on, role-based permissioning.

  • Native SDKs for iOS, Android, Cordova, Unity, and more.

  • Gather data from connected devices such as Roku, AppleTV, Xbox, and more.

  • Control what data is shared.

  • Append third-party data.

Pro Plan

$199.00
unlimited server(s) / year
Included in plan:
  • Keyword Ads Search,Keyword Ads Update,Keyword Ads Analysis of Competitors
  • Search Ads Advertising

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • iOS, Android, Windows Phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with ad platforms.

  • What is this service generally used for?
  • This service is generally used for app analytics and app intelligence.

  • Who are the main user groups of this service?
  • Main users of App Annie are medium-sized and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • It integrates with research, ad, and business intelligence apps.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • no

  • Does this service integrate with any other apps?
  • no

  • Does this service offer guides, tutorials and or customer support?
  • yes

  • Does this service offer an API?
  • no

  • Who are the main user groups of this service?
  • Developer, marketer

  • What platforms does this service support?
  • iOS

  • What is this service generally used for?
  • Increase app downloads

  • Does this service offer multi-user capability (e.g. teams)?
  • yes

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of mParticle are all customer data driven medium-sized organizations and big brands.

  • Does this service offer an API?
  • Yes, it offers and API.

  • What platforms does this service support?
  • Currently, mParticle supports: iOS, tvOS, Android, Alexa, Roku, FireTV, Xbox, SmartTV, Web.

  • What is this service generally used for?
  • This service is used for collecting customer web and app data.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Resource Center, Email Support, Documentation.

  • Does this service integrate with any other apps?
  • Integrations: Aarki, Abacus, adjust, alooma, Amplitude, Bing, Branch, Braze, Datadog, Drawbridge, Facebook, Flurry, Ibotta, Indicative, Iterable, Jampp, Kahuna, Kissmetric, MailChimp, Manage, Mixpanel, Opera, Plarin, Radar, Slack, Snapchat, Twitter, + 106 more

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
309
Followers:
2.33k

Other:

Who uses App Annie
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
Russian, Chinese, German, Japanese, French, English, Korean
Regional Restrictions:
No restrictions.

Other:

Who uses AppBi
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses mParticle
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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