Compare App Annie vs mParticle vs Adjust

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88%
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53%
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Crozscore:

80%
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40%
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Crozscore:

88%
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49%
App Annie screenshot view 3 more mParticle screenshot view 5 more Adjust screenshot view 5 more

Software Description:

App Annie provides its users full insight into app analytics, competitor benchmarking, and app trends. It performs as a high-performing app intelligence solution. App Annie comes in two pricing plans: Free and Premium.

The free version offers basic features like charts, rankings, ratings, reviews, and app details, while the premium pricing plan adds App Store optimizations options, download and revenue estimates, usage estimates, advertising estimates, audience estimates, and more. All statistics are available for Apple, Google Play, Amazon and Windows Phone stores.

Main tools of this suite are the Index Tool, which shows apps ranks based on downloads and revenue, and Advertising Tool, which tracks ad revenue and monetization metrics. With App Annie Intelligence, users can assuredly operate the entire app lifecycle, discover growth opportunities, and improve their competitive knowledge.

Software Description:

mParticle is a customer data solution for mobile advertisers, integrated with all major data warehousing and analytics platforms. Its main purpose is to gauge consumer behaviors and marketing possibilities related to mobile apps.

The platform records all key features of the client's journey, gathers relevant data and passes it to other services (e.g crash reporting tools.) It's able to get all customer data with a single API and distribute them to various mobile apps or web services. Integration is possible with more than 175 marketing, analytics and data warehousing applications, with no coding knowledge or SDKs required.

All gathered data gets transformed immediately, so users are able to map key events, establish rules, regularly remove duplicate records, rename, control what data is being shared, and more. They can also add additional elements and enrich customer profiles, enhance their records with interests and behaviors, add location-based information, or add third-party identity data.

Software Description:

Adjust is a mobile measurement and business intelligence platform. It provides its users top performing analytics and measurement software for mobile app marketers. There is an open source SDK provided, so marketing people can weigh and examine user behavior, marketing ROI, and user lifetime cohorts.

Marketers are able to recognize the best performing ads, set the source for each user, and measure ROI on the basis of long-term ad campaign performance. As an official Facebook Mobile Measurement Partner, Adjust can be integrated with more than 200 additional main networks.

This service also offers customizable event tracking, so users can tailor events according to their specific conversion goals. Unlimited data export and reporting give the opportunity to calculate custom KPIs for each creative, cohort, or country.

Features:

  • A/B Testing
  • External Integrations
  • Notifications
  • Data Visualization
  • Conversion Tracking
  • Data Import
  • Forecasting
  • Data Export
  • API
  • Keyword Tracking
  • Dashboard
  • Analytics

Features:

  • Multi-App
  • Dashboard
  • API
  • A/B Testing
  • Data Visualization
  • Analytics
  • External Integrations
  • Data Import

Features:

  • Keyword Tracking
  • Link Tracking
  • Data Export
  • External Integrations
  • API
  • Data Visualization
  • Analytics
  • Dashboard

Summary:

  • App Store Chart Statistics

  • Compare Ranks in Countries & Categories

  • Advertising Analytics

  • App Performance Intelligence

  • Download and Revenue Estimates

  • App Ranking and Top Apps

  • Event Tracking: Track Price Changes, App Updates & more

  • Competitor Benchmarking

  • Industry Trend Predictions

  • Daily Estimates of Downloads and Revenue

Summary:

  • Collect and control all your customer data from one place.

  • Recognize your customers at every step in their journey.

  • Link customer ids and profile information across online and offline channels.

  • Integrate with 175+ of the leading marketing, analytics and data warehousing solutions.

  • Set rules to transform, cleanse, filter, and sample data.

  • Single sign-on, role-based permissioning.

  • Native SDKs for iOS, Android, Cordova, Unity, and more.

  • Gather data from connected devices such as Roku, AppleTV, Xbox, and more.

  • Control what data is shared.

  • Append third-party data.

Summary:

  • Benchmarking

  • Dashboard

  • Data Analysis

  • Data Visualization

  • Key Performance Indicators

  • Performance Metrics

  • Profitability Analysis

  • Real-Time Analysis

  • Fully Customizable Event Tracking

  • Mobile-Focused KPIs & Cohort Analysis

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • iOS, Android, Windows Phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with ad platforms.

  • What is this service generally used for?
  • This service is generally used for app analytics and app intelligence.

  • Who are the main user groups of this service?
  • Main users of App Annie are medium-sized and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • It integrates with research, ad, and business intelligence apps.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of mParticle are all customer data driven medium-sized organizations and big brands.

  • Does this service offer an API?
  • Yes, it offers and API.

  • What platforms does this service support?
  • Currently, mParticle supports: iOS, tvOS, Android, Alexa, Roku, FireTV, Xbox, SmartTV, Web.

  • What is this service generally used for?
  • This service is used for collecting customer web and app data.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Resource Center, Email Support, Documentation.

  • Does this service integrate with any other apps?
  • Integrations: Aarki, Abacus, adjust, alooma, Amplitude, Bing, Branch, Braze, Datadog, Drawbridge, Facebook, Flurry, Ibotta, Indicative, Iterable, Jampp, Kahuna, Kissmetric, MailChimp, Manage, Mixpanel, Opera, Plarin, Radar, Slack, Snapchat, Twitter, + 106 more

FAQs:

    What platforms does this service support?
  • Android, BlackBerry, HTML5, iOS, Windows Phone.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for mobile marketing analytics and measurement.

  • Does this service offer guides, tutorials and or customer support?
  • Support: User Guide, Webinars, Email Support.

  • Does this service offer an API?
  • Yes, it offers and API.

  • Who are the main user groups of this service?
  • Users of Adjust are app marketers worldwide.

  • Does this service integrate with any other apps?
  • Integrations: 17mobi, 24metrics, 3.14 Digital, 360Dialog, Aarki, AD-Pure, BiddingX, BidderPlace, Cauly, Cashtree, DataLead, DataMi, Empire.biz, Elex, Facebook, FocusM, GameFeat, Geenapp, Hang My Ads, Herolens, Inmobi, Inneractive, Jumptap, Kabam, Kimia, LeadProfit, Leadsmonitor, Magnetadservices, Madvertise, Mapendo, Nextology, Optimidea, Performash, Phunware, Quadas, RealWeb, Sales Engine Online, SocialBuzz, Tango Media, Upsolver, YieldMo, zipdial, and more.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
41.3k
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Berlin
Employees:
51-200
Likes:
Followers:

Other:

Who uses App Annie
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
Chinese, Japanese, Korean, Russian, French, German, English
Regional Restrictions:
No restrictions.

Other:

Who uses mParticle
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Adjust
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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