Compare App Annie vs AppsFlyer vs Kochava

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Crozscore:

89%
what is this?
53%
no significant changes

Crozscore:

90%
what is this?
50%

Crozscore:

84%
what is this?
42%
App Annie screenshot view 3 more AppsFlyer screenshot view 1 more Kochava screenshot view 5 more

Software Description:

App Annie provides its users full insight into app analytics, competitor benchmarking, and app trends. It performs as a high-performing app intelligence solution. App Annie comes in two pricing plans: Free and Premium.

The free version offers basic features like charts, rankings, ratings, reviews, and app details, while the premium pricing plan adds App Store optimizations options, download and revenue estimates, usage estimates, advertising estimates, audience estimates, and more. All statistics are available for Apple, Google Play, Amazon and Windows Phone stores.

Main tools of this suite are the Index Tool, which shows apps ranks based on downloads and revenue, and Advertising Tool, which tracks ad revenue and monetization metrics. With App Annie Intelligence, users can assuredly operate the entire app lifecycle, discover growth opportunities, and improve their competitive knowledge.

Software Description:

AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.

This solution is developed for data-driven marketing professionals to make responsible decisions in order to maximize their ROI and grow their mobile business. It provides deep analytics, performance metrics, and flexible reporting.

AppsFlyer associates each install to a proper campaign or media source. One of the most prominent features is retargeting attribution; pointing out which campaign is best in re-engaging with users. The platform quantifies the value of this re-engagement with in-app events to gauge and enhance retargeting ROI. Moreover, with effective external integrations, it is possible to attribute broadcast TV campaigns.

Software Description:

Kochava provides a unique, holistic and impartial analytics platform that enables users to view the analytics of media spent on mobile devices. Users can plan, target, measure and optimize global coverage, which leads to audience segmentation and more precise marketing campaigns.

Kochava provides a 360-degree view, tracking not only ads, clicks, and installs, but also audience engagement, which is most critical for targeting potential customers. The platform provides real-time analytics for Android, Blackberry, and iOS, and can be integrated into mobile applications via SDK.

Main features of this analytics app are extensive network & publisher integration, dedicated account management, simple & easy integration, optimization beacon, multi-touch reporting, and data vizualization.

Features:

  • A/B Testing
  • External Integrations
  • Notifications
  • Data Visualization
  • Conversion Tracking
  • Data Import
  • Forecasting
  • Data Export
  • API
  • Keyword Tracking
  • Dashboard
  • Analytics

Features:

  • A/B Testing
  • Notifications
  • Keyword Tracking
  • Referral Tracking
  • Link Tracking
  • Data Export
  • Data Visualization
  • Conversion Tracking
  • API
  • Analytics
  • Dashboard
  • External Integrations

Features:

  • Notifications
  • Multi-App
  • A/B Testing
  • Data Export
  • Data Import
  • API
  • Analytics
  • Dashboard
  • Data Visualization
  • External Integrations
  • Conversion Tracking

Summary:

  • App Store Chart Statistics

  • Compare Ranks in Countries & Categories

  • Advertising Analytics

  • App Performance Intelligence

  • Download and Revenue Estimates

  • App Ranking and Top Apps

  • Event Tracking: Track Price Changes, App Updates & more

  • Competitor Benchmarking

  • Industry Trend Predictions

  • Daily Estimates of Downloads and Revenue

Summary:

  • User Acquisition Attribution

  • Retargeting Attribution

  • TV Attribution

  • Configurable Attribution Windows

  • Marketing Analytics

  • Dedicated Mobile App

  • Integrated Ad Networks

  • Retargeting Integrations

  • Product Analytics Integrations

  • Transparency at Scale

Summary:

  • Largest Network & Publisher Integration

  • Dedicated Account Management

  • Kochava Optimization Beacon®

  • Fast & Reliable

  • One Centralized Dashboard

  • One SDK

  • Simple & Easy Integration

  • Server-to-Server API

  • Media Cost & ROI

  • Kochava Ingelligence

Basic Pay-Per-Use Package

$0.05
1 user(s) / month
Included in plan:
  • 1-100,000 Non Organic Install ranges/ month
  • Installs Tracking
  • Multi-Touch Attribution
  • In-App Events Tracking
  • LTV Reports
  • ROI and Cost Analytics (inc. Facebook & Google)
  • Retention Report
  • Cohort Report
  • Aggregated Performance Reports
  • Scheduled Reports
  • Deep Linking
  • Deferred Deeplinking
  • OneLink™
  • Basic Fraud Prevention

Free App Analytics

Free
Included in plan:
  • Free Impressions
  • Free Clicks
  • Free Conversions
  • Unlimited Free Events
  • Free Additional Events
  • Configurable Attribution
  • Data Retention: 90 days

Attribution Analytics

$100.00
1 user(s) / month
Included in plan:
  • Conversions $0.03
  • Enterprise Pricing Available
  • Free Events Starting at 100,000
  • Additional Events Starting at $0.001

Unified Audience Platform

$100.00
1 user(s) / month
Included in plan:
  • Clicks Starting at $0.001
  • Kochava Intelligence Suite*
  • Alerting
  • Fraud Console
  • Unlimited Data Retention
  • Real-Time Traffic Verification

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • iOS, Android, Windows Phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with ad platforms.

  • What is this service generally used for?
  • This service is generally used for app analytics and app intelligence.

  • Who are the main user groups of this service?
  • Main users of App Annie are medium-sized and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • It integrates with research, ad, and business intelligence apps.

FAQs:

    Who are the main user groups of this service?
  • Main users of AppsFlyer are data-driven marketers in SMEs and big brands.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Help Center, Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • Does this service integrate with any other apps?
  • Integrations: Cooladata, Fiksu, Outbrain, Nanigans, Growmobile, Kiip, Tapjoy, GameAnalytics, Inmobi, Jampp, Facebook, DAU-UP, Leanplum, Vserv, Opera, Startapp, Localytics, AppLovin, Pandora, Cheetahmobile, URX, HeyZap, Mobvista, Aarki, Avazu, Taptica, NativeX, Appnexus, AirPush, Mobilecore, PlayHaven, and more.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for mobile marketing analytics.

FAQs:

    What platforms does this service support?
  • Platforms supported: Android, BlackBerry, HTML5, iOS, Windows Phone.

  • What is this service generally used for?
  • This service is generally used as mobile analytics platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Kochava are mobile marketers in SMEs and large enterprises.

  • What are some applications this service is commonly used in tandem with?
  • Kochava is commonly used in tandem with Google and social media platforms.

  • Does this service offer an API?
  • Kochava supports S2S (server-to-server) API and SDK-based integrations.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Email Support, Phone Support, and Knowledge Base.

  • Does this service integrate with any other apps?
  • Integrations: Google, Yahoo, Facebook, Pandora, Snapchat, Instagram, Twitter, Amazon, Pinterest.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:
25.5k

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Sandpoint
Employees:
51-200
Likes:
Followers:

Other:

Who uses App Annie
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Korean, Russian, German, French, Chinese, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses AppsFlyer
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Korean, Portuguese, Russian, French, Spanish, Chinese, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses Kochava
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Korean, German, Spanish, Chinese, Japanese
Regional Restrictions:
No restrictions.
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