Appreciation Engine (AE) is the only platform that collects all your customer insights in a single view in real time. Our simple dashboard helps you create loyal fans, improve open rates, save marketing dollars and drive revenue easily using your customer data. Finally see what your customers are doing and focus on creating personalized, targeted marketing.
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About SAS Customer Intelligence 360
You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.
Testing and Learning
Personalisation and Recommendations
Customer Journey Optimisation
Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.
Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.
Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.
Increase customer dwell time and spend with unique recommendations for every customer.
Net Promoter Score
Net Promoter Score
Acquire your customers with 1-click. Get a complete and useful view of your digital customers in one elegant dashboard. Use AE’s custom social sign-on and finally see a single view of your digital customer from our centralized CRM.
Dynamic insights. See a dynamic view of your digital customer who changes over time. You’ll know exactly who should get the right message, at the right time.
Precision-target and segment. Target, re-target, create look-a-like audiences on the fly with messaging that resonates.
Be the smartest marketer. We’ll crunch the numbers, give you reports and help you figure out what to refine. So you can focus on the marketing work you love.
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Who are the main user groups of this service?
Customer Experience Managers
Customer Engagement Managers
Head of Brand & Digital
Head of Customer Relationship Management
Head of Brand Marketing and Planning
UX Design Manager
Director of eCommerce
Group Multichannel Director
Head of Loyalty and Personalisation
Multi-channel Trading Manager
Head of eCommerce
Director of Marketing Ops
Director of Digital
Exec Director of the IMI team (Insights and Marketing Intelligence)
Head of Insights & Acquisition
Head of Digital
Customer Experience, Voice of the Customer and Measurement Lead
Customer Insight and Engagement Manager
Customer Experience Insight Manager
Senior Customer Experience Manager
Director, Customer Proposition
Head of Customer Experience
Digital Customer Experience Manager
Head of Global Customer Experience
Head of Customer Marketing and Systems
Customer Insight Analyst
Head of Service Development and Automation
Does this service offer multi-user capability (e.g. teams)?
Yes, we have multi-user groups and role functionality.
Does this service offer guides, tutorials and or customer support?
Yes, SAS has 24/7 global customer support with optional free and paid education available.
What is this service generally used for?
Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.
Does this service integrate with any other apps?
We have open APIs to allow custom integrations with most other tools or apps.
What platforms does this service support?
This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.
Does this service offer an API?
Yes, a wide range of APIs are available for most functions within the solution.
What are some applications this service is commonly used in tandem with?
Web analytics tools, CRMs, CMSs, BI and analytics solutions.