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About AE

Appreciation Engine (AE) is the only platform that collects all your customer insights in a single view in real time. Our simple dashboard helps you create loyal fans, improve open rates, save marketing dollars and drive revenue easily using your customer data. Finally see what your customers are doing and focus on creating personalized, targeted marketing.

Visit our website for more info and to get started for free.

About Ensighten Manage

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

About SAS Customer Intelligence 360

You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.

KEY CAPABILITIES:

  1. Testing and Learning
  2. Guided Analytics
  3. Personalisation and Recommendations
  4. Customer Journey Optimisation

KEY BENEFITS:

Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.

Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.

Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.

Increase customer dwell time and spend with unique recommendations for every customer.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Summary

  • Acquire your customers with 1-click. Get a complete and useful view of your digital customers in one elegant dashboard. Use AE’s custom social sign-on and finally see a single view of your digital customer from our centralized CRM.

  • Dynamic insights. See a dynamic view of your digital customer who changes over time. You’ll know exactly who should get the right message, at the right time.

  • Precision-target and segment. Target, re-target, create look-a-like audiences on the fly with messaging that resonates.

  • Be the smartest marketer. We’ll crunch the numbers, give you reports and help you figure out what to refine. So you can focus on the marketing work you love.

Summary

    No key features associated with this application.

Summary

    No key features associated with this application.

FAQs

    No FAQs associated with this application.

FAQs

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

FAQs

    Who are the main user groups of this service?
    1. Digital Marketers
    2. Data Scientists
    3. Customer Experience Managers
    4. Customer Engagement Managers
    • Head of Brand & Digital
    • Head of Customer Relationship Management
    • Head of Brand Marketing and Planning
    • UX Design Manager
    • Director of eCommerce
    • Group Multichannel Director
    • Head of Loyalty and Personalisation
    • Multi-channel Trading Manager
    • Head of eCommerce
    • Director of Marketing Ops
    • Director of Digital
    • Exec Director of the IMI team (Insights and Marketing Intelligence)
    • Multichannel Director
    • Head of Insights & Acquisition
    • Head of Digital
    • Customer Experience, Voice of the Customer and Measurement Lead
    • Customer Insight and Engagement Manager
    • Customer Experience Insight Manager
    • Senior Customer Experience Manager
    • Director, Customer Proposition
    • Head of Customer Experience
    • Digital Customer Experience Manager
    • Head of Global Customer Experience
    • Head of Customer Marketing and Systems
    • Customer Insight Analyst
    • Head of Service Development and Automation
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, we have multi-user groups and role functionality.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, SAS has 24/7 global customer support with optional free and paid education available.

  • What is this service generally used for?
  • Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.

  • Does this service integrate with any other apps?
  • We have open APIs to allow custom integrations with most other tools or apps.

  • What platforms does this service support?
  • This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.

  • Does this service offer an API?
  • Yes, a wide range of APIs are available for most functions within the solution.

  • What are some applications this service is commonly used in tandem with?
  • Web analytics tools, CRMs, CMSs, BI and analytics solutions.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
58.3k

Other

Who uses AE
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, French, English
Regional Restrictions:
No restrictions.

Other

Who uses SAS Customer Intelligence 360
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
German, Finnish, Italian, Swedish, Spanish, Norwegian, Portuguese, French, English
Regional Restrictions:
None
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