Compare Adverity DataTap vs Looker vs Initial State

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74%
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29%
interest falling

Crozscore:

86%
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93%
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Crozscore:

69%
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100%
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Adverity DataTap screenshot Looker screenshot view 1 more Initial State screenshot

Software Description:

Adverity DataTap is a next generation cloud-based ETL platform.

DataTap combines different data streams before normalizing the data to allow you to explore new correlations and discover new insights about your marketing performance.

With our platform, you can integrate ad server data, email data, e-commerce data, retail data, social data, databases, and spreadsheets to make quicker decisions based on real data. This allows you to optimize your return on advertising expenditure.

DataTap is equipped with an extensive library of pre-built data connectors including Google Analytics, DoubleClick, AdWords, Facebook, Magento, Shopify, MySql, Oracle and much more.

Software Description:

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

How Looker works in 5 simple steps:
1. Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.
2. Let Looker automatically generate a data model from your schema.
3. Embellish the data model with custom dimensions and measures that reflect your company’s unique business logic.
4.Give all your users—technical and non-technical—access to Looker to answer their own questions through reports, dashboards or just exploring the curated environment you have built.
5.Relax as Looker translates their business questions into performant (and dialect-specific) SQL.*

Software Description:

Turn your data into something awesome and access it from anywhere

Securely send time-series data to your account from sensors, devices, software, or anything that can make an HTTPS request. Instantly turn that data into real-time dashboards, waveforms, charts, maps, and even emojis 😎. Keep your data private, share it with friends, or share it with the world.

See what is happening and what happened

Streaming data to your Initial State account not only allows you to see what is happening in real-time, but also allows you to store that data forever. Analyze what happened yesterday, last week, last month, etc. with interactive visualizations built for event data.

Transform your data in real-time

Real-time expressions give you the power to instantly manipulate, transform, and filter your data. Compute costs from watts, map values to emojis, smooth out noisy line graphs, merge data streams, convert units, and so much more.

Features:

  • 2-Factor Authentication
  • External Integrations
  • Big Data
  • Notifications
  • Brand Management
  • Audience Targeting
  • Conversion Tracking
  • Multi-User
  • Dashboard
  • Analytics
  • Data Visualization
  • API
  • Data Import
  • Data Mining
  • Data Export

Features:

  • Scheduling
  • 2-Factor Authentication
  • Customer Management
  • Analytics
  • Dashboard
  • Supplier Management
  • Notifications
  • Inventory Tracking
  • Multi-User
  • Link Tracking
  • Project Management
  • Forecasting
  • API
  • Data Export
  • A/B Testing
  • External Integrations
  • Data Visualization
  • Conversion Tracking

Features:

  • Notifications
  • Data Mining
  • 2-Factor Authentication
  • Analytics
  • Dashboard
  • External Integrations
  • Multi-User
  • Data Export
  • Data Visualization
  • API
  • Data Import

Summary:

  • A next generation marketing and media ETL platform.

  • Connect and manage all your data sources in one single platform in the cloud or on-premise.

  • Create your own clean data stack with powerful data normalization, calculation, and clean up functionalities.

  • Utilize automatically updated and cleaned data in any destination platform or tool.

Summary:

  • A data platform for all.

  • A powerful data platform that's easy for everyone to use.

  • Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Summary:

  • Data analytics and visualizations for the Internet of Things

  • Real-time dashboards, waveforms, charts and maps automatically built from your data

  • See what is happening in real-time, but also analyze what happened yesterday, last week, last month, last year...

  • Transform your data instantly with mathematical expressions

  • Embed your dashboard and visualizations into your website or project

  • Stream data from any device capable of making an HTTPS request

  • Get notifications based on a geofence or a data reading that is outside the acceptable range

SaaS monthly based / Annual contract

Free
Included in plan:
  • Free 21 Day Trial

Free

Free
Included in plan:
  • Unlimited Devices
  • Unlimited Visualizations
  • 1 Day Data Retention
  • Low Streaming Event Rate

Personal

$10.00
1 user(s) / month
Included in plan:
  • Unlimited Devices
  • Unlimited Visualizations
  • Unlimited Data Retention
  • Low Streaming Event Rate
  • Real-Time Expressions

Pro

$30.00
1 user(s) / month
Included in plan:
  • Unlimited Devices
  • Unlimited Visualizations
  • Unlimited Data Retention
  • High Streaming Event Rate
  • Real-Time Expressions
  • Email/SMS Triggers
  • Public Sharing/Embeds
  • File Import
  • Email Support

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Datatap can be accessed by multiple users.

    The users can get different Roles assigned such as:
    * Administrator
    * API Access Manager
    * Datastream Manager
    * Storage Manager

  • What platforms does this service support?
  • You can use Adverity DataTap directly with your favorite business intelligence tools.

    You can also ingest Adverity into econometric models, populate the enterprise data warehouse, manage your processes, or use it in conjunction with Adverity Insights for unprecedented and actionable insights.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Datatap has also an extensive documentation centre where various functions and handling of the tool are described. Plus, you can reach out to our support team any time!

  • Who are the main user groups of this service?
  • The main user groups include:

    CMO, CTO, Client Service Managers, Client Service Directors, IT Managers, Data Managers and Data Analysts.

  • Does this service offer an API?
  • Yes, DataTap integrates, transforms, and normalizes all your data.

    DataTap provides data to any kind of target system, either in real-time or through scheduling.

    File-based, via API or direct database ingestion, you can use DataTap to power the application of your choice.

  • Does this service integrate with any other apps?
  • We have access to over 250 API - so every source you have, we can extract your data!

  • What are some applications this service is commonly used in tandem with?
  • You can use it directly with your favourite Business Intelligence Tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with Adverity Insights for unprecedented and actionable insights.

    DataTap provides data to any kind of target system, either in real-time or through scheduling. File-based, via API or direct database ingestion, you can use DataTap to power the application of your choice.

  • What is this service generally used for?
  • It is used to improve marketing data quality and data integration.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • In addition to a dedicated support analyst and success manager, Looker offers a documentation library and discourse community to post questions, tutorial videos, etc.

    There is also in-app live chat where you speak to one of our technical analysts between business hours.

  • Does this service offer multi-user capability (e.g. teams)?
  • Looker offers user attributes and privacy settings to allow for permissions.

    While intended as an organization-wide solution for all of your data needs, Looker offers specific applications developed for departments or specific verticals that are a compilation best practices.

  • What are some applications this service is commonly used in tandem with?
  • Any relational database.

    Looker is also great to pair with a predictive analytics tool such as Python or R.

  • Does this service integrate with any other apps?
  • Looker connects to any relational datastore such as mySQL, Google BigQuery, Amazon Redshift, etc.

    Looker has over 44 Technology Partners and 50 Systems Integrator and Consultant partners.

  • Does this service offer an API?
  • You can use the Looker API with any programming language or application environment that can make HTTPS requests and process JSON responses.

    You can also embed Looker visualizations and explores into any website and give limited feature availability to clients, customers, or data digesters.

  • What platforms does this service support?
  • Looker supports:

    • Chrome
    • Firefox
    • Edge
    • Safari
    • Internet Explorer (version 11)

    Looker supports the current and previous major releases of Chrome, Firefox, Edge, and Safari. Each time a new version is released, we begin supporting that version and stop supporting the third most recent version.

  • What is this service generally used for?
  • Exploring and acting on data insights.

  • Who are the main user groups of this service?
  • All business and technical employees.

FAQs:

    What is this service generally used for?
    • Debug hardware or software with visualizations that make it easy to spot what's happening with multiple systems at the time of error
    • Monitor existing systems or processes and be alerted when something you're interested in happens
    • Keep tabs on your smart home using our existing SmartThings integration
  • Does this service offer an API?
  • Yes, we offer a RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we offer a wealth of tutorials on both our blog and "Learn" page. Our support documents are extensive and thorough. Direct email support is available to Pro users.

  • What platforms does this service support?
  • Initial State can run on almost any browser, including Raspberry Pi's default browser!

    Data can be sent to Initial State from any device capable of making an HTTPS request.

  • Does this service integrate with any other apps?
  • We have a built-in integration with Samsung SmartThings.

Publisher:

Founded:
-
Based in:
Wien
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
13.6k
Followers:
1.54k

Other:

Who uses Adverity DataTap
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Looker
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
Only currently available in English.

Other:

Who uses Initial State
  • Personal
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
English
Regional Restrictions:
No restrictions.
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