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About AdOptics |

The major PPC Management tools all have some limited ad a/b testing function tool built into them. These include: Marin Software, Kenshoo, Opteo, DoubleClick, Wordstream, Clickable, and Acquisio. It is possible that these existing platforms could pare back their services to only focus on ad testing. Our service works with the larger ad management tools. There is risk of potential crossover from existing A/B testing tools for website optimization (Unbounce) for them to offer an ad based tool.

About Pardot

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Automated A/B Testing

  • Conversion Rate Optimization

  • Ad Testing at Scale

  • Multi-Account Administration

Summary

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Pricing

Individual

Free
Included in plan:
  • $10K Ad Spend
  • 1 Ad Account

Professional

$49.00
1 user(s) / month
Included in plan:
  • $100K Ad Spend
  • 10 Ad Accounts

Business

$199.00
1 user(s) / month
Included in plan:
  • $1M Ad Spend
  • 100 Ad Accounts

Pricing

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, users can be invited to manage accounts

  • Does this service offer guides, tutorials and or customer support?
  • Email, live chat, and phone support provided at all levels.

  • Does this service integrate with any other apps?
  • Kenshoo, Marin, Wordstream, Opteo, Doubleclick, Acquisio, Clickable

  • Does this service offer an API?
  • No

  • What platforms does this service support?
  • Google Ads

  • What are some applications this service is commonly used in tandem with?
  • Google Ads Editor

  • What is this service generally used for?
  • Improving Conversion rates via automated ad copy testing tools.

  • Who are the main user groups of this service?
  • AdOptics is targeted toward businesses with a minimum ad spend of $5,000 per month of Google Ads.

FAQs

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other

Who uses AdOptics |
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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