Compare Admo.tv vs Mixpanel vs Segment

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Crozscore:

48%
what is this?
30%
interest falling

Crozscore:

91%
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92%
62%
no significant changes

Crozscore:

86%
what is this?
100%
55%
interest rising
Admo.tv screenshot view 2 more Mixpanel screenshot view 3 more Segment screenshot

Software Description:

Admo.tv Analytics delivers Drive-to-Web KPIs to analyse the TV impact on business (conversions, acquisition costs…), awareness (persistence/indirect effect, social resonance…), behavior (user centric profiling, geo-tracking…) and audience (website, applications…)

Adboost
Admo.tv boosts advertiser’s Adwords visibility when their TV ads are aired, so they attract on their website all their TV engaged audience instead of losing them to competitor’s ads

Adextend
Admo.tv qualifies visitors coming from TV, allowing retargeting and audience extending campaigns in order to improve visibility and engagement

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Features:

  • Analytics

Features:

  • Data Visualization
  • Scheduling

Features:

Summary:

  • Optimisation of TV campaigns

  • Drive-to-Web KPIs delivered

  • Digital acquisition

  • From offline to online

  • TV Retargeting

  • Audience Extension

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
Paris
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Other:

Who uses Admo.tv
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, French
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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