Compare AdLatch vs PubMatic vs Basis DPS

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Crozscore:

85%
what is this?
51%
interest rising

Crozscore:

83%
what is this?
44%
no significant changes
AdLatch screenshot PubMatic screenshot view 2 more Basis DPS screenshot view 2 more

Software Description:

AdLatch is designed to help publishers reclaim revenue lost to Adblockers and analyze the performance of visitors. Publishers leverage these insights to identify revenue forfeited to Adblockers and engage with those visitors to recoup lost revenue.

Companies using AdLatch can grow subscribers and generate leads with increased social sharing and traffic. Plus, they can start accepting payments/donations from website visitors who use Adblockers. AdLatch also provides real-time analytical insight about subscribers, leads, money, and social sharing.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.

This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.

Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.

Features:

  • A/B Testing
  • Conversion Tracking
  • Dashboard
  • Marketing Automation
  • Data Export
  • Data Visualization
  • Multi-Site
  • Analytics

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Scheduling
  • Data Export
  • Data Visualization
  • Notifications
  • Dashboard
  • Conversion Tracking
  • API
  • Brand Management
  • External Integrations
  • Audience Targeting

Summary:

    No key features associated with this application.

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Audience Composition

  • Enhanced Predicted Viewability

  • Brand Safety and Contextual Targeting

  • Fraud Protection

  • Strong Focus on Mobile

  • Video Exchange Integration

  • Mobile Targeting

  • Real-Time Performance

  • Private Marketplaces

  • Hyperlocal Targeting

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Customer Service, Training, Email Support, Phone Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.

  • What is this service generally used for?
  • This service is generally used as a demand-side advertising platform.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
    and attribution vendors.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

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Likes:
Followers:
44

Publisher:

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Likes:
Followers:
24.8k

Publisher:

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Other:

Who uses AdLatch
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Basis DPS
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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