Compare AdEspresso vs TrackingDesk vs Talu

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83%
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66%
55%
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Crozscore:

78%
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52%
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AdEspresso screenshot view 4 more TrackingDesk screenshot Talu screenshot view 5 more

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

TrackingDesk allows the media buyer to truly manage and optimize ad campaigns, by tracking both supply and demand performances in real-time. Packed with advanced features, the platform provides the media buyer,with actionable analytics data which highlights not only the conversion funnels and performances, but also provides granular information allowing the marketer to pinpoint with high precision, profitable traffic segments and match them with the right offers and advertisers.

Integrations

  • 10 Affiliate technologies
  • Over 50 ad networks
  • Over 5000 affiliate networks

Features

  • End to End Tracking
  • Smart / Responsive campaign Links
  • Geo & Language Targeting
  • Device, OS & Manufacturer targeting
  • Combined Web & Attribution Analytics
  • Optimized Landing Page Rotators
  • Automatic Fallback Campaigns

Software Description:

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Features:

Features:

  • Conversion Tracking
  • Third-Party Plugins/Add-Ons
  • A/B Testing
  • Dashboard
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Analytics
  • SEO
  • Referral Tracking
  • Audience Targeting

Features:

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

    No key features associated with this application.

Summary:

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

Pricing:

  • Starting from: $50.00/month
  • Credit card required: Yes
    • $50 / Month - Up to 100'000 visits / month
    • $100 / Month - Up to 1'500'000 visits / month
    • $200 / Month - Up to 5'000'000 visits / month
    • $500 / Month - Up to 40'000'000 visits / month

    Overage applies.

Pricing:

  • Starting from: $39.00/month
  • Credit card required: No
  • 30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
    Agency pricing/white-label in development.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Knowledge Base
    Live chat
    Email
    Phone

  • Does this service integrate with any other apps?
  • Instapage, Unbounce
    Google Analytics
    Hasoffers, Cake marketing, Linktrust, Impact Radius, ClickBank

  • Does this service offer an API?
  • Yes

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Who are the main user groups of this service?
  • Affiliate Marketers
    Media Buyers
    Search Engine Marketers
    Social Media Marketers
    CPA Marketers

  • What platforms does this service support?
  • Web, Mobile

  • What is this service generally used for?
  • Managing and optimizing online advertising
    Tracking Conversions, revenues and costs
    Rotating landing pages
    Distributing traffic according to specific criterias such as Geo Target, Devices, Operating System, Browser Language

  • What are some applications this service is commonly used in tandem with?
  • Affiliate management software
    Landing page management software
    Web Analytics

FAQs:

    Who are the main user groups of this service?
  • Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

  • What is this service generally used for?
  • Talu provides visibility to efforts and surfaces insights for better marketing.

  • What platforms does this service support?
  • Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

  • Does this service integrate with any other apps?
  • Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

  • Does this service offer an API?
  • Currently we do not have an open API, but this is in our product roadmap.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

Publisher:

Founded:
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Based in:
Milan
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
1.42k
Followers:
3.85k

Publisher:

Founded:
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Based in:
-
Employees:
-
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses TrackingDesk
  • Personal
  • Freelance
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Talu
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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