Compare AdEspresso vs Talu vs AdNgin

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83%
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66%
55%
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52%
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70%
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AdEspresso screenshot view 4 more Talu screenshot view 5 more AdNgin screenshot view 1 more

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Software Description:

Improve ad performance - Combat banner blindness and skyrocket your CTR with continuous testing. Get on the fast track to improved RPMs with AdNgin’s multi-arm bandit algorithm.

Delight your readers with superior user experiences - Place the type of ads readers want to see, where, and when they want to see them. Optimize user experience that drives content engagement and improves click-through rates.

Easily create ad units by drag-and-drop - No coding necessary. Drag-and-Drop ad units and optimize on-page appearance. Monitor tests from the dashboard and compare your versions to observe which test won.

Features:

Features:

Features:

  • Conversion Tracking
  • SEO

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Summary:

  • Video monetization platform

  • Smart positioning

  • Device specific page setup

  • Continuous multi-arm bandit testing

  • Superior user experience

  • Improved ad revenue

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

Pricing:

  • Starting from: $39.00/month
  • Credit card required: No
  • 30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
    Agency pricing/white-label in development.

Pricing:

  • Starting from: $250.00/month
  • Credit card required: No
  • Packages are set according to daily traffic limits. Users that display under 10,000 daily page views can use the platform for free - For Life.
    Users that display over 10,000 daily page views start at $250 per month.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    Who are the main user groups of this service?
  • Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

  • What is this service generally used for?
  • Talu provides visibility to efforts and surfaces insights for better marketing.

  • What platforms does this service support?
  • Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

  • Does this service integrate with any other apps?
  • Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

  • Does this service offer an API?
  • Currently we do not have an open API, but this is in our product roadmap.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

FAQs:

    Who are the main user groups of this service?
  • web publishers that use Google AdSense

  • What is this service generally used for?
  • Improving CTR of Google AdSense ad units which generates increased ad revenue.

  • What platforms does this service support?
  • Google AdSense and Video Monetization Platforms.

  • What are some applications this service is commonly used in tandem with?
  • Google AdSense and SEO Applications.

  • Does this service integrate with any other apps?
  • Google AdSense, Google Ad Exchange

  • Does this service offer an API?
  • No.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Full guides and live customer support is offered.

Publisher:

Founded:
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Based in:
Milan
Employees:
11-50
Likes:
108k
Followers:
10.8k

Publisher:

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Based in:
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Employees:
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Publisher:

Founded:
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Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Talu
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AdNgin
  • Personal
  • Freelance
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
Languages:
French, English, German
Regional Restrictions:
No restrictions.
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