Compare AdEspresso vs TrackingDesk vs Parker Software

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83%
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71%
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Crozscore:

66%
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Crozscore:

78%
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Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

TrackingDesk allows the media buyer to truly manage and optimize ad campaigns, by tracking both supply and demand performances in real-time. Packed with advanced features, the platform provides the media buyer,with actionable analytics data which highlights not only the conversion funnels and performances, but also provides granular information allowing the marketer to pinpoint with high precision, profitable traffic segments and match them with the right offers and advertisers.

Integrations

  • 10 Affiliate technologies
  • Over 50 ad networks
  • Over 5000 affiliate networks

Features

  • End to End Tracking
  • Smart / Responsive campaign Links
  • Geo & Language Targeting
  • Device, OS & Manufacturer targeting
  • Combined Web & Attribution Analytics
  • Optimized Landing Page Rotators
  • Automatic Fallback Campaigns

Software Description:

We’re Parker Software, and we build digital bridges. More than that, we help your business cross those bridges faster than ever before possible. We do that with a single channel solution that works across your entire digital operation – uniting all your channels under one umbrella and unlocking thousands of new efficiencies.

We’ve eliminated the need for your business to have separate software to manage web analytics, separate software for live chat, for support ticketing, social media management, lead generation, CRM integration, business process automation and more.

The mess of relying on multiple solutions is no more; instead, we’ve created a single, simplifying suite that covers your digital transformation from every angle.

We offer an all-encompassing solution. Even better, we offer this in real-time. This is an entirely new approach to digital engagement, service and operation – a hybrid, fully integrated solution that replaces multiple investments and messy manual processes with streamlined synergy.

Features:

Features:

  • Conversion Tracking
  • Third-Party Plugins/Add-Ons
  • A/B Testing
  • Dashboard
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Analytics
  • SEO
  • Referral Tracking
  • Audience Targeting

Features:

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

    No key features associated with this application.

Summary:

  • Visitor Tracking

  • Operational Reporting

  • Code-Free Task Development

  • Email Parsing/Processing

  • Language Translation

  • Data Form Capture

  • Voice Detection

  • Internal Chat Rooms

  • Support Desk

  • Digital Contact Centre

  • Business Process Automation

  • All-Inclusive Systems Integrations

  • Live Chat

  • Skills-Based Routing

  • Intelligent Communication Automation

  • Web Analytics

  • Tailored Customer Experiences

  • Prospect Detection

  • Lead Generation

  • Sales Enablement

  • Social Media Monitoring

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

Pricing:

  • Starting from: $50.00/month
  • Credit card required: Yes
    • $50 / Month - Up to 100'000 visits / month
    • $100 / Month - Up to 1'500'000 visits / month
    • $200 / Month - Up to 5'000'000 visits / month
    • $500 / Month - Up to 40'000'000 visits / month

    Overage applies.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Knowledge Base
    Live chat
    Email
    Phone

  • Does this service integrate with any other apps?
  • Instapage, Unbounce
    Google Analytics
    Hasoffers, Cake marketing, Linktrust, Impact Radius, ClickBank

  • Does this service offer an API?
  • Yes

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Who are the main user groups of this service?
  • Affiliate Marketers
    Media Buyers
    Search Engine Marketers
    Social Media Marketers
    CPA Marketers

  • What platforms does this service support?
  • Web, Mobile

  • What is this service generally used for?
  • Managing and optimizing online advertising
    Tracking Conversions, revenues and costs
    Rotating landing pages
    Distributing traffic according to specific criterias such as Geo Target, Devices, Operating System, Browser Language

  • What are some applications this service is commonly used in tandem with?
  • Affiliate management software
    Landing page management software
    Web Analytics

FAQs:

    Who are the main user groups of this service?
  • Our solutions are used by over 10,000 clients across the globe. These are primarily marketing teams, sales and IT departments, and call centres.

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What is this service generally used for?
  • Digital engagement, digital acquisition and business process automation.

  • What are some applications this service is commonly used in tandem with?
  • CRM, marketing automation and call centre software.

Publisher:

Founded:
-
Based in:
Milan
Employees:
11-50
Likes:
Followers:
10.7k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
25.7k

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses TrackingDesk
  • Personal
  • Freelance
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Parker Software
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Regional Restrictions:
No restrictions.
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