Compare Active Demand vs SAS Institute vs Braze

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Crozscore:

73%
what is this?
32%
interest falling

Crozscore:

92%
what is this?
57%
no significant changes

Crozscore:

82%
what is this?
37%
interest rising
Active Demand screenshot view 5 more SAS Institute screenshot view 3 more Braze screenshot view 5 more

Software Description:

ActiveDEMAND is a flexible, integrated marketing software for online marketers, SMEs, and marketing agencies. It places focus on enabling both beginner and proficient marketers establish, manage and complete campaigns, that are followed by exacting result-measurements, presented in conversions and leads.

The platform also provides landing pages creation, call tracking, contact management, and email templates The pricing model is based on the subscription, depending on the number of contacts, with multi-campaign capability.

Marketers can set up follow-up mail messages for better engagement with prospects. The platform also allows social posting, website visitor tracking, dashboard reporting, and campaigns goal settings.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Software Description:

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.

Features:

  • Scheduling
  • Data Visualization
  • Calendar Management
  • Data Export
  • Email Integration
  • Notifications
  • Data Import
  • External Integrations
  • API
  • Dashboard
  • Google Apps Integration
  • Conversion Tracking
  • Brand Management
  • Lead Scoring
  • Social-Media Integration
  • Marketing Automation
  • Lead Management
  • Contact Management
  • Audience Targeting
  • A/B Testing

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Features:

  • Scheduling
  • Customer Management
  • Marketing Automation
  • Notifications
  • Data Import
  • Contact Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API
  • Forecasting

Summary:

  • A/B Testing

  • Analytics / ROI Tracking

  • Campaign Segmentation

  • Channel Management

  • Contact Management

  • Content / Blogging Platform

  • Email Drip Campaigns

  • Landing Pages / Web Forms

  • Lead Management

  • Lead Nurturing

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary:

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals

Email Marketing

$15.00
Monthly Subscription
Included in plan:
  • Call Tracking Numbers
  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Web Forms
  • Reporting
  • Integration
  • Support

Small Business Marketing Automation

$69.00
Monthly Subscription
Included in plan:
  • Lead Management

Corporate Marketing Automation

$199.00
Monthly Subscription

FAQs:

    Does this service offer an API?
  • Yes, ActiveDEMAND offers APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Support Portal, Live Chat Support, Email Support, Phone Support, Knowledge Base, Tip & Tricks, FAQs.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with social media.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Wordpress, SurveyMonkey, Shopify, PipelineDeals, GoToMeeting, GoToWebinar, Salesforce Sales Cloud, Pipedrive, Olark live chat, Unbounce, LinkedIn, Google Analytics, Stripe, PayPal, Facebook, Gravityforms, Google Calendar, Eventbrite, Zapier, QuickBooks, Google AdWords, WooCommerce.

  • Who are the main user groups of this service?
  • Users of ActiveDEMAND are SMEs and large corporations.

  • What platforms does this service support?
  • ActiveDEMAND is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This is a marketing automation platform.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

  • Does this service offer an API?
  • Yes.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of Braze are marketers in mid-market companies, and enterprise companies.

  • What is this service generally used for?
  • This service is used for lifecycle customer engagement.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
265k
Followers:
55.4k

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
5.75k
Followers:
16.1k

Other:

Who uses Active Demand
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Braze
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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