Compare Active Demand vs ActiveCampaign vs Pardot

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Crozscore:

70%
what is this?
30%
no significant changes

Crozscore:

90%
what is this?
90%
51%
interest falling

Crozscore:

86%
what is this?
82%
52%
interest falling
Active Demand screenshot view 5 more ActiveCampaign screenshot view 2 more Pardot screenshot view 5 more

Software Description:

ActiveDEMAND is a flexible, integrated marketing software for online marketers, SMEs, and marketing agencies. It places focus on enabling both beginner and proficient marketers establish, manage and complete campaigns, that are followed by exacting result-measurements, presented in conversions and leads.

The platform also provides landing pages creation, call tracking, contact management, and email templates The pricing model is based on the subscription, depending on the number of contacts, with multi-campaign capability.

Marketers can set up follow-up mail messages for better engagement with prospects. The platform also allows social posting, website visitor tracking, dashboard reporting, and campaigns goal settings.

Software Description:

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Automate your marketing using personal and behavioral data about your contacts.

Close deals faster with our refreshing new take on customer relations.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • Scheduling
  • Data Visualization
  • Calendar Management
  • Data Export
  • Email Integration
  • Notifications
  • Data Import
  • External Integrations
  • API
  • Dashboard
  • Google Apps Integration
  • Conversion Tracking
  • Brand Management
  • Lead Scoring
  • Social-Media Integration
  • Marketing Automation
  • Lead Management
  • Contact Management
  • Audience Targeting
  • A/B Testing

Features:

  • Third-Party Plugins/Add-Ons
  • Calendar Management
  • Dashboard
  • Notifications
  • A/B Testing
  • External Integrations
  • Conversion Tracking
  • Audience Targeting
  • Contact Management
  • Data Import
  • Multi-User
  • Lead Scoring
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • A/B Testing

  • Analytics / ROI Tracking

  • Campaign Segmentation

  • Channel Management

  • Contact Management

  • Content / Blogging Platform

  • Email Drip Campaigns

  • Landing Pages / Web Forms

  • Lead Management

  • Lead Nurturing

Summary:

  • ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation.

  • You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

  • Automate your marketing using personal and behavioral data about your contacts.

  • Close deals faster with our refreshing new take on customer relations.

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Email Marketing

$15.00
Monthly Subscription
Included in plan:
  • Call Tracking Numbers
  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Web Forms
  • Reporting
  • Integration
  • Support

Small Business Marketing Automation

$69.00
Monthly Subscription
Included in plan:
  • Lead Management

Corporate Marketing Automation

$199.00
Monthly Subscription

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    Does this service offer an API?
  • Yes, ActiveDEMAND offers APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Support Portal, Live Chat Support, Email Support, Phone Support, Knowledge Base, Tip & Tricks, FAQs.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with social media.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Wordpress, SurveyMonkey, Shopify, PipelineDeals, GoToMeeting, GoToWebinar, Salesforce Sales Cloud, Pipedrive, Olark live chat, Unbounce, LinkedIn, Google Analytics, Stripe, PayPal, Facebook, Gravityforms, Google Calendar, Eventbrite, Zapier, QuickBooks, Google AdWords, WooCommerce.

  • Who are the main user groups of this service?
  • Users of ActiveDEMAND are SMEs and large corporations.

  • What platforms does this service support?
  • ActiveDEMAND is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This is a marketing automation platform.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:
4.39k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Active Demand
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses ActiveCampaign
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English, Spanish, Portuguese, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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