Compare Active Demand vs Marketo vs WebEngage

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Crozscore:

73%
what is this?
32%
interest falling

Crozscore:

88%
what is this?
87%
56%
interest rising

Crozscore:

83%
what is this?
60%
46%
interest rising
Active Demand screenshot view 5 more Marketo screenshot view 5 more WebEngage screenshot view 3 more

Software Description:

ActiveDEMAND is a flexible, integrated marketing software for online marketers, SMEs, and marketing agencies. It places focus on enabling both beginner and proficient marketers establish, manage and complete campaigns, that are followed by exacting result-measurements, presented in conversions and leads.

The platform also provides landing pages creation, call tracking, contact management, and email templates The pricing model is based on the subscription, depending on the number of contacts, with multi-campaign capability.

Marketers can set up follow-up mail messages for better engagement with prospects. The platform also allows social posting, website visitor tracking, dashboard reporting, and campaigns goal settings.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

WebEngage, B2C marketing cloud for cross-channel user engagement across channels.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

Features:

  • Scheduling
  • Data Visualization
  • Calendar Management
  • Data Export
  • Email Integration
  • Notifications
  • Data Import
  • External Integrations
  • API
  • Dashboard
  • Google Apps Integration
  • Conversion Tracking
  • Brand Management
  • Lead Scoring
  • Social-Media Integration
  • Marketing Automation
  • Lead Management
  • Contact Management
  • Audience Targeting
  • A/B Testing

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Link Tracking
  • Data Import
  • External Integrations
  • Conversion Tracking
  • Data Visualization
  • Multi-User
  • A/B Testing
  • Scheduling
  • Dashboard
  • Contact Sharing
  • Email Integration
  • Audience Targeting
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Analytics
  • API
  • Notifications

Summary:

  • A/B Testing

  • Analytics / ROI Tracking

  • Campaign Segmentation

  • Channel Management

  • Contact Management

  • Content / Blogging Platform

  • Email Drip Campaigns

  • Landing Pages / Web Forms

  • Lead Management

  • Lead Nurturing

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • WebEngage, B2C marketing cloud for cross-channel user engagement across channels like Email, SMS, Onsite, Mobile Push/In-app messaging and Browser Push.

  • Notifications: Push short & targeted notifications on your site.

  • WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

  • WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

  • Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

  • Custom Forms: Define your own feedback categories. Add fields for each category using our drag-drop form builder.

  • Custom Styling: Style the feedback form in your own way. Use our online CSS editor to create a skin for your site.

  • Multi-admin Support: Add support agents. Everyone collaborates through the WebEngage dashboard.

  • Survey Builder: Easy to use, drag and drop form builder. Variety of question types supported.

  • Targeting Rules: Target visitors by geographic locations, URL patterns, referring websites, cookies, time spent and lot more.

Email Marketing

$15.00
Monthly Subscription
Included in plan:
  • Call Tracking Numbers
  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Web Forms
  • Reporting
  • Integration
  • Support

Small Business Marketing Automation

$69.00
Monthly Subscription
Included in plan:
  • Lead Management

Corporate Marketing Automation

$199.00
Monthly Subscription

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Freemium

Free

FAQs:

    Does this service offer an API?
  • Yes, ActiveDEMAND offers APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Support Portal, Live Chat Support, Email Support, Phone Support, Knowledge Base, Tip & Tricks, FAQs.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with social media.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Wordpress, SurveyMonkey, Shopify, PipelineDeals, GoToMeeting, GoToWebinar, Salesforce Sales Cloud, Pipedrive, Olark live chat, Unbounce, LinkedIn, Google Analytics, Stripe, PayPal, Facebook, Gravityforms, Google Calendar, Eventbrite, Zapier, QuickBooks, Google AdWords, WooCommerce.

  • Who are the main user groups of this service?
  • Users of ActiveDEMAND are SMEs and large corporations.

  • What platforms does this service support?
  • ActiveDEMAND is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This is a marketing automation platform.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
180k
Followers:
161k

Publisher:

Founded:
2011
Based in:
Goregaon
Employees:
11-50
Likes:
11.2k
Followers:

Other:

Who uses Active Demand
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
French, German, English, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses WebEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Arabic, Tibetan, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Armenian, Indonesian, Icelandic, Chinese, Vietnamese, Turkish, Thai, Tatar, Italian, Japanese, Georgian
Regional Restrictions:
No restrictions.
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