Compare Act-On vs SAS Institute vs Ontraport

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Crozscore:

85%
what is this?
93%
46%
interest falling

Crozscore:

92%
what is this?
57%
interest rising

Crozscore:

84%
what is this?
72%
54%
interest falling
Act-On screenshot view 5 more SAS Institute screenshot view 3 more Ontraport screenshot view 4 more

Software Description:

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Software Description:

Ontraport is a powerful suite that enables SMEs to automate their internet marketing efforts.

This service includes many useful features such as a CRM service, WordPress hosting, automated email delivery, payment processing, lead generation, and task management.

Marketers can gather lead and client information from web pages, using custom-built web forms and light boxes, just using a pop-up form that shows up on a visitor's click.

Ontraport offers personalized dashboard, using drag and drop functions, allowing users access to specific areas of the site.

Features:

  • Contact Management
  • Conversion Tracking
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Password & Access Management
  • Marketing Automation
  • Email Integration
  • Data Import
  • Data Export
  • Calendar Management
  • Scheduling
  • Notifications
  • Batch Permissions & Access
  • Dashboard
  • Audience Targeting
  • A/B Testing
  • Lead Scoring
  • Lead Management
  • External Integrations
  • API
  • Multi-User

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Features:

  • Multi-User
  • Dashboard
  • Google Apps Integration
  • File Transfer
  • Data Import
  • Data Visualization
  • Customer Management
  • Data Export
  • Email Integration
  • Social-Media Integration
  • External Integrations
  • API
  • Notifications
  • Lead Management
  • Contact Management
  • Contact Sharing
  • Marketing Automation

Summary:

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary:

  • Business automation

  • Campaign builder

  • CRM

  • e-commerce

  • Email marketing

  • Email, SMS, and postcards

  • Landing pages

  • Marketing automation

  • Marketing tracking

  • Membership sites

Professional

$900.00
Monthly Subscription
Included in plan:
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day

Enterprise

$2,000.00
Monthly Subscription
Included in plan:
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

Basic

$79.00
1 user(s) / month
Included in plan:
  • 1,000 contacts
  • Unlimited emails
  • 1 user

Pro

$297.00
1 user(s) / month
Included in plan:
  • 25,000 contacts
  • 100,000 emails/mo.
  • 2 users
  • 2 hours of account set-up
  • Free postmaster review

Team

$597.00
1 user(s) / month
Included in plan:
  • 100,000 contacts
  • 100,000 emails/mo.
  • 10 users
  • 2 hours of account set-up
  • Free postmaster review

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user campability offered.

  • What are some applications this service is commonly used in tandem with?
  • Act-On is commonly used in tandem with CRM software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

  • Does this service integrate with any other apps?
  • Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Act-On are digital marketers in SMEs and large enterprises.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs:

    Does this service integrate with any other apps?
  • It integrates with many apps, like:

    WordPress, Kajabi, Wistia, GoToWebinar, UltraCart, 1ShoppingCart, Clickbank, Samcart, Authorize.net, Elavon, Eway, NMI, and PayPal.

  • Does this service offer an API?
  • Ontraport offers open API.

  • What is this service generally used for?
  • It is used for marketing automation and customer relationship management.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Ontraport provides support in the following areas:

    Phone, Training, Video, Knowledge Base, Online Workshops, Live Chat, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is used with social, accounting, and e-commerce applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, it offers multi-user capability.

  • Who are the main user groups of this service?
  • The main users of this service are marketers in small and medium-sized enterprises.

  • What platforms does this service support?
  • Web-based and iOS platforms.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Santa Barbara
Employees:
51-200
Likes:
46.5k
Followers:
15.1k

Other:

Who uses Act-On
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, Dutch, English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Ontraport
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.
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