Compare Act-On vs SALESmanago vs Marketo

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Crozscore:

89%
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88%
45%
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Crozscore:

86%
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85%
38%
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Crozscore:

86%
what is this?
80%
55%
interest falling
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Software Description:

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Software Description:

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. We are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic and personalized website content, social media marketing, online advertising, and mobile marketing. Our unique methodology is done by powering the real-time flow of customer behavioral and transactional data.

Our goal is to create a product that empowers its users to implement any kind of marketing processes they desire. This is done by working with our customers every step of the way and customizing SALESmanago to their most specific needs.

We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes. Our software enables our customers to achieve outstanding sales results by implementing a complete range of automated and personalized marketing in a multichannel environment.

We understand that software is not all. Each of our customers gets dedicated specialized support from our Marketing Automation specialist that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Features:

  • Contact Management
  • Conversion Tracking
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Password & Access Management
  • Marketing Automation
  • Email Integration
  • Data Import
  • Data Export
  • Calendar Management
  • Scheduling
  • Notifications
  • Batch Permissions & Access
  • Dashboard
  • Audience Targeting
  • A/B Testing
  • Lead Scoring
  • Lead Management
  • External Integrations
  • API
  • Multi-User

Features:

  • Multi-Site
  • SAP Integration
  • Scheduling
  • BitCoin
  • Multi-Account
  • Supplier Management
  • Dashboard
  • Calendar Management
  • Analytics
  • Referral Tracking
  • Data Visualization
  • A/B Testing
  • Brand Management
  • Contact Sharing
  • Contact Management
  • Audience Targeting
  • Email Integration
  • API
  • Data Export
  • Marketing Automation
  • Notifications
  • Social-Media Integration
  • Customer Management
  • Multi-User
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Summary:

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Summary:

    No key features associated with this application.

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Professional

$900.00
Monthly Subscription
Included in plan:
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day

Enterprise

$2,000.00
Monthly Subscription
Included in plan:
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user campability offered.

  • What are some applications this service is commonly used in tandem with?
  • Act-On is commonly used in tandem with CRM software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

  • Does this service integrate with any other apps?
  • Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Act-On are digital marketers in SMEs and large enterprises.

FAQs:

    What is this service generally used for?
  • SALESmango is generally used for the following purposes:

    Monitoring code integration.
    Adding and deleting contacts with details.
    Adding and deleting tags.
    Management of external events.
    Management of coupons.
    Contact activity export.
    Management of contacts list.
    Sending emails.
    Management of users tasks.
    Management of automation rules.
    Monitoring AJAX/JavaScript events.
    Sending external events through JavaScript.

  • Who are the main user groups of this service?
  • We have created the world’s most innovative marketing automation platform for e-commerce, B2C, and B2B companies of all sizes.

  • Does this service offer guides, tutorials and or customer support?
  • Each of our customers gets dedicated specialized support from our Marketing Automation specialists that helps in designing the processes and proactively helping in the implementation. We are proud to play a part in your marketing and working with you to achieve your desired business outcomes.

  • Does this service integrate with any other apps?
  • Yes, SALESmango integrates with the following apps:

    e-Commerce:

    Magento, PrestaShop, IAI-Shop, Shoper, Atomstore, 2ClickShop, WooCommerce, Ebexo, and Selly.

    CRM and ERP:

    Salesforce, SAP Business One, LiveSpace CRM, SugarCRM, RedmineCRM, and Berberis.

    Social Media:

    Facebook, Facebook Custom Audiences, Facebook Ads, and Twitter.

    Supporting tools:
    Zapier.com, Landingi.pl, Quartic, Ankietka.pl, Mysurveylab.com, Survicate, and Livechat1.pl.

    Communication:

    Smsapi.pl, SerwerSMS.pl, Materna Communications, Tide software, Sit mobile, ViaNett, MailChimp, Redlink, Advanced Telecom, Euro-SMS, IMOBIS, Labyrtintti, GSMS, Sales traffic, Sinhro, Voice.com, SMS sendroimp, Esendex, Publi, Text Marketer, Spryng, Modica, InfoBIP, Twilio, Comapi, GUPSHUP, and Eurocom.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Krakow
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Act-On
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
French, English, Spanish, German, Dutch
Regional Restrictions:
No restrictions.

Other:

Who uses SALESmanago
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Spanish, Polish, German
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
French, English, German, Japanese
Regional Restrictions:
No restrictions.
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