Compare Act-On vs Pardot vs iZooto

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Crozscore:

88%
what is this?
87%
46%
interest rising

Crozscore:

86%
what is this?
82%
52%
interest rising

Crozscore:

85%
what is this?
84%
33%
no significant changes
Act-On screenshot view 5 more Pardot screenshot view 5 more iZooto screenshot view 4 more

Software Description:

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

iZooto is an audience re-engagement tool that drives higher conversions, order fulfillment, and user callback exponentially. iZooto’s Web Push Notification platform allows businesses to send Push Messages to consenting customers on their Mobile & Desktop, without any App.

Features:

  • Contact Management
  • Conversion Tracking
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Password & Access Management
  • Marketing Automation
  • Email Integration
  • Data Import
  • Data Export
  • Calendar Management
  • Scheduling
  • Notifications
  • Batch Permissions & Access
  • Dashboard
  • Audience Targeting
  • A/B Testing
  • Lead Scoring
  • Lead Management
  • External Integrations
  • API
  • Multi-User

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Dashboard
  • Scheduling
  • Multi-User
  • Audience Targeting
  • Notifications
  • Marketing Automation
  • Conversion Tracking

Summary:

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

    No key features associated with this application.

Professional

$900.00
Monthly Subscription
Included in plan:
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day

Enterprise

$2,000.00
Monthly Subscription
Included in plan:
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Solo - Forever Free

Free
Included in plan:
  • Custom Subscription Prompts
  • Campaign Performance Reports
  • Subscriber Profile Reports
  • Subscriber Churn Report
  • Call To Action Buttons
  • Automated Notification Expiry
  • Social Action Buttons
  • Banner Image Notifications

Team

$25.00
1 user(s) / month
Included in plan:
  • Subscription Process Templates
  • No iZooto Branding
  • Click to Response filter
  • Time Zone Specific Scheduling
  • Scheduling Notifications
  • Subscription Date Targeting
  • Device Targeting
  • Geo Location Targeting
  • Custom Subscription Prompts
  • Campaign Performance Reports
  • Subscriber Profile Reports
  • Subscriber Churn Report
  • Call To Action Buttons
  • Automated Notification Expiry
  • Social Action Buttons
  • Banner Image Notifications

Business

$75.00
1 user(s) / month
Included in plan:
  • Recurring Notification Campaigns
  • User Properties
  • Event Based Targeting
  • Custom Domain
  • Subscription Process Templates
  • No iZooto Branding
  • Click to Response Filter
  • Time Zone Specific Scheduling
  • Scheduling Notifications
  • Subscription Date Targeting
  • Device Targeting
  • Geo Location Targeting
  • Custom Subscription Prompts
  • Campaign Performance Reports
  • Subscriber Profile Reports
  • Subscriber Churn Report
  • Call To Action Buttons
  • Automated Notification Expiry
  • Social Action Buttons
  • Banner Image Notifications

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user campability offered.

  • What are some applications this service is commonly used in tandem with?
  • Act-On is commonly used in tandem with CRM software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

  • Does this service integrate with any other apps?
  • Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Act-On are digital marketers in SMEs and large enterprises.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Google Analytics, Mixpanel

  • Does this service integrate with any other apps?
  • No.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What platforms does this service support?
  • Google Chrome, FireFox, Browser, Safari, iOs

  • Who are the main user groups of this service?
  • E-commerce Websites, Start ups
    Marketeers , Sales People , CEOs ,

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • What is this service generally used for?
  • Web Push Notifications to increase conversions by tracking the customers, re-targeting them and sending them personalized Push Notifications that supports their specific needs

  • Does this service offer an API?
  • Yes

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
33.6k
Followers:
39.7k

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
34.9k
Followers:
69.1k

Publisher:

Founded:
-
Based in:
Seattle
Employees:
11-50
Likes:
Followers:

Other:

Who uses Act-On
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
German, French, Spanish, English, Dutch
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses iZooto
  • Personal
  • Freelance
  • Startups
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • iOS
  • Android
Languages:
Chinese, Arabic, English, Japanese
Regional Restrictions:
No restrictions.
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