Compare Act-On vs Marketo vs Infusionsoft

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Crozscore:

85%
what is this?
93%
46%
interest falling

Crozscore:

85%
what is this?
78%
56%
no significant changes

Crozscore:

83%
what is this?
76%
59%
interest rising
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Software Description:

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

Infusionsoft combines CRM, marketing automation, e-commerce and payments solutions, an app marketplace, integrations, and partners.

This solution helps small businesses boost their sales and marketing and accelerate growth, by centralizing their contact information and by pulling together data points related to sales, marketing, leads, payments, customers, and more.

This is a powerful sales platform for small businesses, including products to streamline the customer lifecycle, customer relationship management, marketing automation, and lead capture.

Features:

  • Contact Management
  • Conversion Tracking
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Password & Access Management
  • Marketing Automation
  • Email Integration
  • Data Import
  • Data Export
  • Calendar Management
  • Scheduling
  • Notifications
  • Batch Permissions & Access
  • Dashboard
  • Audience Targeting
  • A/B Testing
  • Lead Scoring
  • Lead Management
  • External Integrations
  • API
  • Multi-User

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Multi-User
  • Payment Processor
  • Marketing Automation
  • Task Scheduling/Tracking
  • Order management
  • Lead Scoring
  • Inventory Tracking
  • Forecasting
  • Email Integration
  • Data Visualization
  • Data Export
  • Data Import
  • Conversion Tracking
  • Customer Management
  • Lead Management
  • Contact Management
  • CRM Integration
  • External Integrations
  • Billing/Invoicing
  • API

Summary:

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • CRM for small business

  • Marketing automation

  • Sales automation

  • Marketing analytics

  • Online sales management

  • Mobile apps

  • Payment, invoicing, and billing

  • API integrations

Professional

$900.00
Monthly Subscription
Included in plan:
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day

Enterprise

$2,000.00
Monthly Subscription
Included in plan:
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Starter

$99.00
1 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 500 contacts
  • 2,500 emails/month
  • 1 user

Essentials

$199.00
3 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 2,500 contacts
  • 12,500 emails/month
  • 3 users

Complete

$299.00
5 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • Sales automation
  • E-commerce
  • 10,000 contacts
  • 50,000 emails/month
  • 5 users

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user campability offered.

  • What are some applications this service is commonly used in tandem with?
  • Act-On is commonly used in tandem with CRM software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

  • Does this service integrate with any other apps?
  • Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Act-On are digital marketers in SMEs and large enterprises.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    What platforms does this service support?
  • Infusionsoft supports web-based platforms in addition to iOS and Android.

  • Who are the main user groups of this service?
  • Infusionsoft is an integrated email marketing platform designed for small businesses with fewer than 25 employees.

  • Does this service offer an API?
  • Yes, Infusionsoft offers an API.

  • What are some applications this service is commonly used in tandem with?
  • Infusionsoft can be used in tandem with applications including QuickBooks and Xero, among others.

  • What is this service generally used for?
  • It is used for customer relations management and sales automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, multi-user capability is a feature of both the 'Essentials' and 'Complete' pricing plans.

  • Does this service offer guides, tutorials and or customer support?
  • Infusionsoft offers FAQs, a forum, a knowledge base, online support, phone support, and video tutorials.

  • Does this service integrate with any other apps?
  • Yes, Infusionsoft integrates with:

    MailChimp, QuickBooks, Acuity Scheduling, Xero, Zendesk, Booker Software, LiveChat, Campaign Monitor, and more.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Act-On
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
German, English, Dutch, French, Spanish
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, English, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses Infusionsoft
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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