Compare Act-On vs Leadsquared vs ActiveCampaign

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Software Description:

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Software Description:

LeadSquared is combined lead management, marketing automation, and CRM platform. It helps its users acquire customers online and manage sales.

Primary users of this suite are small and medium-sized businesses, offering them marketing and sales automation features. It provides a variety of lead capture tools, like landing pages, template library, website widgets, and drip marketing campaigns.

The most outstanding function of LeadSquared is lead conversion prediction, based on historical data (phone calls emails, online ads, chat,) and conversion factors. It excels in data-driven campaigns.

Software Description:

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Automate your marketing using personal and behavioral data about your contacts.

Close deals faster with our refreshing new take on customer relations.

Features:

  • Contact Management
  • Conversion Tracking
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Password & Access Management
  • Marketing Automation
  • Email Integration
  • Data Import
  • Data Export
  • Calendar Management
  • Scheduling
  • Notifications
  • Batch Permissions & Access
  • Dashboard
  • Audience Targeting
  • A/B Testing
  • Lead Scoring
  • Lead Management
  • External Integrations
  • API
  • Multi-User

Features:

  • Contact Management
  • Custom Data Forms
  • Customer Management
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Scheduling
  • Email Integration
  • Data Export
  • Data Import
  • Calendar Management
  • Notifications
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting
  • Marketing Automation
  • Lead Scoring
  • Lead Management
  • Conversion Tracking

Features:

  • Third-Party Plugins/Add-Ons
  • Calendar Management
  • Dashboard
  • Notifications
  • A/B Testing
  • External Integrations
  • Conversion Tracking
  • Audience Targeting
  • Contact Management
  • Data Import
  • Multi-User
  • Lead Scoring
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration

Summary:

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Summary:

  • Lead Capture Automation

  • Responsive Landing Pages

  • Website Widgets

  • Seamless Lead Capture

  • Marketing Automation

  • Drip Marketing

  • Segmentation

  • Personalization

  • Marketing and Sales Analytics

  • Lead Engagement Index

Summary:

  • ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation.

  • You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

  • Automate your marketing using personal and behavioral data about your contacts.

  • Close deals faster with our refreshing new take on customer relations.

Professional

$900.00
Monthly Subscription
Included in plan:
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day

Enterprise

$2,000.00
Monthly Subscription
Included in plan:
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

Basic

$200.00
1 user(s) / month
Included in plan:
  • 5,000 contacts
  • Drip Marketing
  • Email Campaigns
  • Landing Pages
  • Website Tracking
  • Lead Scoring
  • Developer API
  • Email Support

Standard

$600.00
1 user(s) / month
Included in plan:
  • 25,000 contacts
  • All in Basic, Plus
  • Rules & Notifications
  • Multiple Domains
  • Salesforce Integration ($)
  • Webhooks
  • Phone Support

Enterprise

$1,800.00
1 user(s) / month
Included in plan:
  • 100,000 contacts
  • All in Standard, Plus
  • Custom Web Events
  • Contact Center Integration
  • Dedicated Account Manager
  • Developer Support

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user campability offered.

  • What are some applications this service is commonly used in tandem with?
  • Act-On is commonly used in tandem with CRM software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

  • Does this service integrate with any other apps?
  • Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Act-On are digital marketers in SMEs and large enterprises.

FAQs:

    Who are the main user groups of this service?
  • Main users of this software are small and medium-sized businesses.

  • Does this service offer an API?
  • Yes, there is API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Help portal, FAQs, Knowledge Base, Phone Support, Video Tutorials.

  • What platforms does this service support?
  • LeadSquared is a web-based platform, with Android and iOS mobile apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for marketing automation and lead conversion.

  • What are some applications this service is commonly used in tandem with?
  • This service is commonly used in tandem with email, sales, and marketing apps.

  • Does this service integrate with any other apps?
  • It integrates with Gmail, Microsoft Outlook, GoToWebinar, Zopim, Live Chat, Olark live chat, CallRail, Ameyo, Facebook Lead Ads connector, Super Receptionist, Custom Dashlets Builder, Exotel & Twitter card connector, Zonetel, CallRail, RingCentral, SuperReceptionist, GoToWebinar, JustDial, Shopify, Magento, Bigcommerce, Salesforce, Microsoft Dynamics CRM, Contact Form, Unbounce, Instapage.

FAQs:

    No FAQs associated with this application.

Publisher:

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Publisher:

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Likes:
15.1k
Followers:
7.59k

Other:

Who uses Act-On
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Dutch, Spanish, English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses Leadsquared
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses ActiveCampaign
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Portuguese, Spanish, English, French, German
Regional Restrictions:
No restrictions.
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