Compare Accurat vs Rubicon Project vs PubMatic

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26%
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6%
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Crozscore:

84%
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55%
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Crozscore:

83%
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51%
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Accurat screenshot view 1 more Rubicon Project screenshot view 1 more PubMatic screenshot view 2 more

Software Description:

Accurat is a location intelligence startup, active in the areas of big data, geo, advertising, and consumer behavior.

We offer solutions to better understand the offline behavior of app users. To achieve this, we track and segment app users in actionable segments. We predict their future behavior to generate direct impact for both publishers and advertisers and can attribute the impact of different campaign efforts, beyond mobile.

We differentiate from competitors by offering a flexible solution (plug & play SDK), deliver first-party insights about your app users (as opposed to third-party) and go the extra mile by delivering actionable insights via artificial intelligence.

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features:

  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting
  • Conversion Tracking
  • API

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Summary:

  • Integrate location intelligence in your mobile app using our easy to integrate SDK

  • Accurat SEGMENT classifies app users in behaviour based segments

  • Accurat PREDICT calculates the propensity of actual events happening

  • Accurat IMPACT provides data, insights, and tools for impacting ads, app usage, and strategy

  • Accurat ATTRIBUTE helps to prove impact beyond your mobile channel efforts

  • Connect all data with your existing systems via mParticle or directly via our API

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

FAQs:

    What platforms does this service support?
  • Our SDK is currently provided for native apps for both IOS and Android. Additional libraries are in the making.

  • Who are the main user groups of this service?
  • Our solutions are focused for publishers and retail brands and advertisers with their own mobile app.

  • What are some applications this service is commonly used in tandem with?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Our plans are offered on a "per app" basis, but multiple accounts can be administrated via the same account.

  • Does this service offer guides, tutorials and or customer support?
  • Our SDK and API are well documented. Every client is supported by our customer success team.

  • What is this service generally used for?
  • Our SDK and product solutions generate first-party data for our clients that are shared with DMPs, ad servers, marketing automation systems, and attribution models.

  • Does this service offer an API?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

Publisher:

Founded:
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Employees:
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Publisher:

Founded:
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Based in:
New York
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
26.4k
Followers:
24.8k

Other:

Who uses Accurat
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
Dutch, English
Regional Restrictions:
No restrictions.

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, French, Italian, Spanish, English, Portuguese, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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