Compare Accurat vs PubMatic vs Improvely

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Crozscore:

27%
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6%
interest falling

Crozscore:

85%
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51%
interest rising

Crozscore:

85%
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94%
38%
interest rising
Accurat screenshot view 1 more PubMatic screenshot view 2 more Improvely screenshot view 1 more

Software Description:

Accurat is a location intelligence startup, active in the areas of big data, geo, advertising, and consumer behavior.

We offer solutions to better understand the offline behavior of app users. To achieve this, we track and segment app users in actionable segments. We predict their future behavior to generate direct impact for both publishers and advertisers and can attribute the impact of different campaign efforts, beyond mobile.

We differentiate from competitors by offering a flexible solution (plug & play SDK), deliver first-party insights about your app users (as opposed to third-party) and go the extra mile by delivering actionable insights via artificial intelligence.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Features:

  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting
  • Conversion Tracking
  • API

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

Summary:

  • Integrate location intelligence in your mobile app using our easy to integrate SDK

  • Accurat SEGMENT classifies app users in behaviour based segments

  • Accurat PREDICT calculates the propensity of actual events happening

  • Accurat IMPACT provides data, insights, and tools for impacting ads, app usage, and strategy

  • Accurat ATTRIBUTE helps to prove impact beyond your mobile channel efforts

  • Connect all data with your existing systems via mParticle or directly via our API

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

FAQs:

    What platforms does this service support?
  • Our SDK is currently provided for native apps for both IOS and Android. Additional libraries are in the making.

  • Who are the main user groups of this service?
  • Our solutions are focused for publishers and retail brands and advertisers with their own mobile app.

  • What are some applications this service is commonly used in tandem with?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Our plans are offered on a "per app" basis, but multiple accounts can be administrated via the same account.

  • Does this service offer guides, tutorials and or customer support?
  • Our SDK and API are well documented. Every client is supported by our customer success team.

  • What is this service generally used for?
  • Our SDK and product solutions generate first-party data for our clients that are shared with DMPs, ad servers, marketing automation systems, and attribution models.

  • Does this service offer an API?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:
24.8k

Publisher:

Founded:
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Based in:
Lansdale
Employees:
-
Likes:
Followers:
2.03k

Other:

Who uses Accurat
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Dutch
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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