Compare Accurat vs DataXu vs PubMatic

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Software Description:

Accurat is a location intelligence startup, active in the areas of big data, geo, advertising, and consumer behavior.

We offer solutions to better understand the offline behavior of app users. To achieve this, we track and segment app users in actionable segments. We predict their future behavior to generate direct impact for both publishers and advertisers and can attribute the impact of different campaign efforts, beyond mobile.

We differentiate from competitors by offering a flexible solution (plug & play SDK), deliver first-party insights about your app users (as opposed to third-party) and go the extra mile by delivering actionable insights via artificial intelligence.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features:

  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting
  • Conversion Tracking
  • API

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Summary:

  • Integrate location intelligence in your mobile app using our easy to integrate SDK

  • Accurat SEGMENT classifies app users in behaviour based segments

  • Accurat PREDICT calculates the propensity of actual events happening

  • Accurat IMPACT provides data, insights, and tools for impacting ads, app usage, and strategy

  • Accurat ATTRIBUTE helps to prove impact beyond your mobile channel efforts

  • Connect all data with your existing systems via mParticle or directly via our API

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

FAQs:

    What platforms does this service support?
  • Our SDK is currently provided for native apps for both IOS and Android. Additional libraries are in the making.

  • Who are the main user groups of this service?
  • Our solutions are focused for publishers and retail brands and advertisers with their own mobile app.

  • What are some applications this service is commonly used in tandem with?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Our plans are offered on a "per app" basis, but multiple accounts can be administrated via the same account.

  • Does this service offer guides, tutorials and or customer support?
  • Our SDK and API are well documented. Every client is supported by our customer success team.

  • What is this service generally used for?
  • Our SDK and product solutions generate first-party data for our clients that are shared with DMPs, ad servers, marketing automation systems, and attribution models.

  • Does this service offer an API?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

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Other:

Who uses Accurat
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
Dutch, English
Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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