Compare Accurat vs AdEspresso vs PubMatic

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Accurat screenshot view 1 more AdEspresso screenshot view 4 more PubMatic screenshot view 2 more

Software Description:

Accurat is a location intelligence startup, active in the areas of big data, geo, advertising, and consumer behavior.

We offer solutions to better understand the offline behavior of app users. To achieve this, we track and segment app users in actionable segments. We predict their future behavior to generate direct impact for both publishers and advertisers and can attribute the impact of different campaign efforts, beyond mobile.

We differentiate from competitors by offering a flexible solution (plug & play SDK), deliver first-party insights about your app users (as opposed to third-party) and go the extra mile by delivering actionable insights via artificial intelligence.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features:

  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting
  • Conversion Tracking
  • API

Features:

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Summary:

  • Integrate location intelligence in your mobile app using our easy to integrate SDK

  • Accurat SEGMENT classifies app users in behaviour based segments

  • Accurat PREDICT calculates the propensity of actual events happening

  • Accurat IMPACT provides data, insights, and tools for impacting ads, app usage, and strategy

  • Accurat ATTRIBUTE helps to prove impact beyond your mobile channel efforts

  • Connect all data with your existing systems via mParticle or directly via our API

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

FAQs:

    What platforms does this service support?
  • Our SDK is currently provided for native apps for both IOS and Android. Additional libraries are in the making.

  • Who are the main user groups of this service?
  • Our solutions are focused for publishers and retail brands and advertisers with their own mobile app.

  • What are some applications this service is commonly used in tandem with?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Our plans are offered on a "per app" basis, but multiple accounts can be administrated via the same account.

  • Does this service offer guides, tutorials and or customer support?
  • Our SDK and API are well documented. Every client is supported by our customer success team.

  • What is this service generally used for?
  • Our SDK and product solutions generate first-party data for our clients that are shared with DMPs, ad servers, marketing automation systems, and attribution models.

  • Does this service offer an API?
  • Our API can be connected with virtually any system. Via a mparticle integration, it is possible to connect with marketing automation systems, ad servers, and DMPs.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

Publisher:

Founded:
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Based in:
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Employees:
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Publisher:

Founded:
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Based in:
Milan
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Accurat
  • Enterprises
Mobile Platforms:
  • iOS
  • Android
Languages:
Dutch, English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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