Boomerang

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What is Boomerang?

"Boomerang is a Gmail productivity app and extension, mainly intended for business users."

Boomerang is an extension for Gmail that enables users to postpone email sending, arranges email reminders, snoozes received messages, and tracks already sent emails. This service is a business-oriented, and it's used mainly by entrepreneurs, CEOs, freelancers, salespeople, and business professionals.

The app also features email stats update every 10 minutes, it can pause arrival of new mail, recipients can opt out of read receipts, and alerts users if the recipient doesn't reply. It's a great email productivity app for a reasonable price, with a free basic plan.

Boomerang needs a browser extension for Chrome, Firefox, Safari, or Opera, and works with Gmail/G Suite account. After installation, the service creates new Gmail labels named Boomerang Outbox and Boomerang Returned. Currently, there are more than 530K businesses powered by this tool.


Boomerang scored 85/100 in the Email category. This is based on press buzz (50/100), and other relevant information on Boomerang gathered from around the web.

The score for this software has declined over the past month. What is this?


Boomerang Awards

Boomerang Quality Choice Badge 2020 Boomerang Trusted Vendor Badge 2020
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Boomerang Review

Editors' Review by the Email Software Review Team

Boomerang is an email productivity application that offers several powerful features when it comes to tracking and managing your emails. It allows you to schedule and send messages according to your preferences. When it comes to businesses and companies, it can be challenging to keep track of replies from your recipients.

However, with Boomerang, you worry less about that issue since it comes with an AI tool to help verify if your messages can be responded to, scheduling options, reminders, follow-ups and response tracking. 

This software solution helps users remember to pay bills, schedule birthday or holiday notes, communicate with people from across the globe, follow up with sales leads and clear out confirmation emails. At the end of the day, users find themselves facing a clean and organized inbox. 

With Boomerang, not only will you send out emails faster but you’ll also be writing accurate messages to ensure your readers won’t have a difficult time coming up with a response. Since it works well with iOS and Android, this means the majority of companies and businesses can use this application. You don’t have to worry about missing an important email or wasting your time just to hear from someone. 

If you want to use the desktop versions, you need to install a browser extension on whichever device or browser you are using.

Boomerang Homepage

Boomerang Features

Boomerang features many tools that can help businesses and organizations of all sizes and industries help improve operations, including:

Respondable

Powered by artificial intelligence, Respondable is a feature that ensures your emails are accurate and readable by your audience. As you type your message, you’ll see a pop-up window next to your email that determines the chances of you receiving a response from the recipient. It takes into consideration subject length, question count, word count and reading level. Other advanced features, which can be found in the Pro version, also identify the level of positivity, politeness and subjectivity. 

Inbox Pause

If you’re receiving large amounts of new email, then you have the option to stop them from coming in. This is to avoid unnecessary stress and eliminates interruptions when you’re working on important projects. This doesn’t mean you won’t be receiving emails forever as you get to dictate how long you’ll keep your inbox on pause. 

Reminders 

Like any other email platform, Boomerang offers reminder features. This is to ensure you won’t miss out on any important notifications. You could be in the middle of a current project when a new one comes in. To make sure you don’t forget about it, you can use this feature to bring this email back to you on a specific time. If you’re not sure why you set a reminder in the first place, you can attach notes to provide a context. 

Recurring emails 

If there’s a recipient you send multiple emails to on a weekly or even daily basis, then the recurring email feature is helpful in staying on top of your messages. With this feature, you don’t have to manually send out the same emails each time. This saves more time and keeps your emails consistent.  

Follow-up emails

If you don’t immediately get a response, then it’s best to follow up on your recipients. However, it can be a hassle to keep track of these people. With Boomerang, you can set a schedule for the application to send a message if there’s no reply within a few hours or days. This keeps you updated and ensures your recipients haven’t been forgotten. 

Boomerang Benefits

There are many benefits for businesses using Boomerang, including:

Better organization

With Boomerang, you can expect organization, efficiency and productivity to come with this solution. Since you can customize settings regarding your schedules, your inbox and your messages, then you’ll first see important emails instead of urgent ones. Overall, this offers a hassle-free and less stressful email environment for you to work with.

Less time-consuming

When it comes to emails, much of the time spent is on writing and waiting. However, with Boomerang, you don’t have to deal with these problems. Instead, you can focus on working on your projects and let the application do the work for you. Proofreading your messages doesn’t need to take longer since you have the Respondable feature to assist you. Additionally, when sending out recurring emails, all you need to do is set up a time and then Boomerang sends them out for you.

Boomerang Features

Boomerang Pricing

When it comes to Boomerang’s pricing packages, users are given four options to choose from: Basic, Personal, Pro and Premium. However, you don’t necessarily have to subscribe to these plans immediately. 

Instead, you can apply for the free 30-day trial to try out its available features beforehand. Boomerang allows you to trail their bundles without using any credit card details. However, if you don’t have the set budget for this solution, you can always use the free Basic plan instead. 

In line with this, here are the details behind each bundle: 

Basic

Even though this plan does come free, it still has advanced features and functionalities to support your email needs. It comes with 10 message credits per month and supports Google applications such as Gmail and G Suite. In its package, users can send messages at a specific time, have set reminders, track responses, have read receipts, track clicks, use artificial intelligence to determine if your messages can be responded to and stop incoming emails. This plan integrates well with iPhone and Android applications, making it accessible by the majority. 

Personal

The next plan is priced at $4.99 per month. It doesn’t differ much from the first plan except it comes with unlimited message credits. It also allows you to add notes to your emails where you can attach reminders and provide your recipients with a context regarding your messages. 

Pro

Priced at $14.99 per month, the Pro plan offers more advanced features regarding the Respondable and Inbox Pause tools. Instead of just identifying if your emails can be responded to, it also enables for analysis when it comes to sentiment, politeness and subjectivity. This is to ensure your emails are accurate and resonates well with the audience. 

On the other hand, the Inbox Pause feature becomes more advanced when it comes to setting up a schedule. This means you’ll be able to focus on important emails first, instead of urgent ones. Another feature you’ll find under this plan is the recurring messages tool. This allows you to set schedules for emails to be sent at a regular interval.

Premium 

Lastly, the Premium plan is priced at $49.99 per month. All the features mentioned in the previous packages are found here. However, you’ll get the most advanced tools as well, which includes tracking messages by default, experiencing premium support, integrating with Salesforce and using the Boomerang Toolbox option. The Toolbox lets you see messages you might’ve missed the first time around, allowing you to customize how you find and label them. 

Conclusion

Companies and businesses need a powerful email platform to maintain healthy communication with your audience. If your emails are flooded with spam or unnecessary confirmations, then you’ll have a difficult time in finding important ones related to your projects. With Boomerang, you can now track, manage, follow-up and schedule emails to make it easier for you to stay updated and informed. 

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Email Market Radar

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Boomerang Product Overview

  • Respondable

  • Inbox Pause

  • Email Reminders

  • Send Later in Gmail

  • Read Receipts for Gmail

  • Schedule Send Email

  • Recurring Email

  • Gmail Follow-up

  • Follow-up Emails If No Response

  • Send Reminder Email


Languages: English, French, German, Japanese, Korean, Portuguese, Spanish

Boomerang Features

  • API
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • History/Version Control
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Supplier Management
Compare Pricing

Boomerang Pricing Plans

BASIC

Free
  • Message Credits: 10 per Month
  • Supported Accounts: Gmail/G Suite (Google Apps)
  • Send Later
  • Boomerang Reminders
  • Response Tracking
  • Read Receipts
  • Click Tracking
  • Respondable
  • Inbox Pause

PERSONAL

$4.99
1 user(s) / month
  • Unlimited Message Credits
  • Supported Accounts: Gmail
  • Mobile Access
  • Notes

PRO

$14.99
1 user(s) / month
  • Supported Accounts: Gmail/G Suite (Google Apps)
  • Inbox Pause
  • Recurring Messages

PREMIUM

$49.99
1 user(s) / month
  • Track by Default
  • Premium Support
  • Toolbox
  • Salesforce/CRM Integration
  • Boomerang Insights

Plans starting from: $4.99/month Credit card required: No

Boomerang FAQs

What platforms does Boomerang support?

Boomerang requires a browser extension, which users can get for Chrome, Firefox, Safari, and Opera. There are also mobile apps for Android and iOS offered.

What are some applications Boomerang is commonly used in tandem with?

Boomerang is used in tandem with Gmail.

What is Boomerang generally used for?

The main purpose of Boomerang is to control the time Gmail messages are sent and received.

Who are the main user groups of Boomerang?

Users of Boomerang are individual and businesses.

Does Boomerang integrate with any other apps?

Integrations: Google Apps, Salesforce.

Does Boomerang offer guides, tutorials and or customer support?

Support: Email Support, Videos, FAQs.

Does Boomerang offer multi-user capability (e.g. teams)?

Yes, users can setup an account for a small group or domain-wide subscription.

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