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What is Quantcast?

"Quantcast is an AI-driven audience behavior for the open Internet that today directly quantifies over 100 million mobile and web destinations."

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Quantcast scored 86/100 in the Web Analytics category. This is based on user satisfaction (78/100), press buzz (66/100), and other relevant information on Quantcast gathered from around the web.

The score for this software has declined over the past month. What is this?

Quantcast Awards

Quantcast Quality Choice Badge 2020 Quantcast Trusted Vendor Badge 2020
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Quantcast Product Overview

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Languages: English

Web Analytics Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in May 2020.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


Quantcast Features

  • 360 Degree Feedback
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Contact Management
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Feedback Management
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Social Media Monitoring
  • Cloud Deployment
  • Migration to Cloud
  • Data Conversion
  • Net Promoter Score
  • Software Integration
  • Customer Service
  • Health Management
  • Process Reporting
  • Workflow Management

Quantcast FAQs

Does Quantcast offer guides, tutorials and or customer support?

Support: Help Center.

Who are the main user groups of Quantcast?

Main users of Quantcast are brands, agencies, and publishers.

Does Quantcast offer multi-user capability (e.g. teams)?


What is Quantcast generally used for?

This service is generally used as an audience measurement solution.

What platforms does Quantcast support?

This is a web-based software.

Does Quantcast integrate with any other apps?

Integrations: Google Tag Manager, Cyfe, LiveRamp.

Does Quantcast offer an API?

Yes, it offers API.

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Quantcast User Reviews

Average User Rating:
3.92/5 based on 58 user ratings.
Your Rating:
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"Quantcast is a tool for large-scale marketing "

What do you like about Quantcast?

Quantcast works with benchmarking, which is essential in the area of ​​metrics management, since we can compare our proposals with those of our competence, and based on that, better understand what aspects we need to improve so that our work is expanded. Quantcast works as a platform where current trends can be measured statistically. Quantcast is recommended for the analysis of potential audiences conducted to be more complete, and to create better stats promotions. Quantcast also serves to compare statistics between two or more sites, and to work with the public in a segmented manner.

What do you dislike about Quantcast?

The system of unique views does not update them quickly, in the same way in which it happens with the revision of degrees of fidelity that the visitors of the page show. Nor can visitors be separated by sex or age. Quantcast lacks tools for time tracking, so the reports are a little less detailed than we usually use.

What have you been using it for and what problems did Quantcast solve?

Quantcast has been considered by our team as a very broad platform in the area of ​​audience insights management. It is based on a system very similar to the one used by Alexa, for creating page rankings, which serves to create detailed data on web pages that we need to meet our objectives, or that we want to take as an example when creating our own marketing campaigns online. In this way it is easier to make sure that new customers and new audiences will be obtained, and in addition to that, that we will stay updated most of the time.

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