"Quantcast is an AI-driven audience behavior for the open Internet that today directly quantifies over 100 million mobile and web destinations."
With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.
Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.
Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.
Compete audience demographic analysis
Measure audience trends and usage
Measure audience for specific content
Audience interests/ lifestyle reports
Multi-platform analysis - web sites & mobile apps
Analyzing return visits
Audience geographic data
Data from +100 million web and mobile platforms
Competitor website traffic comparison
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Support: Help Center.
Main users of Quantcast are brands, agencies, and publishers.
This service is generally used as an audience measurement solution.
This is a web-based software.
Integrations: Google Tag Manager, Cyfe, LiveRamp.
Yes, it offers API.