Allspark

Allspark is a solution that offers simplified marketing powered by the world’s first AI audience assistant.

It enables marketers to visualize and analyze audiences through data stories via audience curation, visualization, and activation. Using Allspark, marketers can:

• Do better marketing- curate diverse audiences based on large scale real-world data sets such as home locations, brand affinity, geo radius, and many more.
• Make media planning efficient- get real-time estimates of your custom audience and compare results to get smarter with budget allocation. Boost customer acquisitions with 'lookalike' audiences.
• Get real-world insights- build customer and competitive intelligence to aid tactical and strategic marketing decisions.
• Target on the platform of choice- Activate audiences across platforms with Allspark's pre-integration with TTD, Google Marketing Platform, etc.
• Attribute visits- Improve the return on your marketing spends, measure attribution and drive growth.