mParticle is a unified customer data platform.
mParticle is a customer data solution for mobile advertisers, integrated with all major data warehousing and analytics platforms. Its main purpose is to gauge consumer behaviors and marketing possibilities related to mobile apps.
The platform records all key features of the client's journey, gathers relevant data and passes it to other services (e.g crash reporting tools.) It's able to get all customer data with a single API and distribute them to various mobile apps or web services. Integration is possible with more than 175 marketing, analytics and data warehousing applications, with no coding knowledge or SDKs required.
All gathered data gets transformed immediately, so users are able to map key events, establish rules, regularly remove duplicate records, rename, control what data is being shared, and more. They can also add additional elements and enrich customer profiles, enhance their records with interests and behaviors, add location-based information, or add third-party identity data.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
mParticle currently scores 84/100 in the Business Intelligence (BI) category. This is based on user satisfaction (70/100), press buzz (48/100), recent user trends (falling), and other relevant information on mParticle gathered from around the web.
| The score for this software has declined over the past month. What is this? |
Collect and control all your customer data from one place.
Recognize your customers at every step in their journey.
Link customer ids and profile information across online and offline channels.
Integrate with 175+ of the leading marketing, analytics and data warehousing solutions.
Set rules to transform, cleanse, filter, and sample data.
Single sign-on, role-based permissioning.
Native SDKs for iOS, Android, Cordova, Unity, and more.
Gather data from connected devices such as Roku, AppleTV, Xbox, and more.
Control what data is shared.
Append third-party data.
Product recommendations, vendor rankings, market overview and tips on how to select Business Intelligence (BI) software for business. Published in April 2024.
Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on mea...
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Users of mParticle are all customer data driven medium-sized organizations and big brands.
Yes, it offers and API.
Currently, mParticle supports: iOS, tvOS, Android, Alexa, Roku, FireTV, Xbox, SmartTV, Web.
This service is used for collecting customer web and app data.
Support offered: Resource Center, Email Support, Documentation.
Integrations: Aarki, Abacus, adjust, alooma, Amplitude, Bing, Branch, Braze, Datadog, Drawbridge, Facebook, Flurry, Ibotta, Indicative, Iterable, Jampp, Kahuna, Kissmetric, MailChimp, Manage, Mixpanel, Opera, Plarin, Radar, Slack, Snapchat, Twitter, + 106 more
