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What is mParticle?

"mParticle is a unified customer data platform."

mParticle is a customer data solution for mobile advertisers, integrated with all major data warehousing and analytics platforms. Its main purpose is to gauge consumer behaviors and marketing possibilities related to mobile apps.

The platform records all key features of the client's journey, gathers relevant data and passes it to other services (e.g crash reporting tools.) It's able to get all customer data with a single API and distribute them to various mobile apps or web services. Integration is possible with more than 175 marketing, analytics and data warehousing applications, with no coding knowledge or SDKs required.

All gathered data gets transformed immediately, so users are able to map key events, establish rules, regularly remove duplicate records, rename, control what data is being shared, and more. They can also add additional elements and enrich customer profiles, enhance their records with interests and behaviors, add location-based information, or add third-party identity data.

mParticle scored 83/100 in the Business Intelligence (BI) category. This is based on press buzz (43/100), recent user trends (rising), and other relevant information on mParticle gathered from around the web.

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mParticle Awards

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Business Intelligence (BI) Market Radar

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mParticle Product Overview

  • Collect and control all your customer data from one place.

  • Recognize your customers at every step in their journey.

  • Link customer ids and profile information across online and offline channels.

  • Integrate with 175+ of the leading marketing, analytics and data warehousing solutions.

  • Set rules to transform, cleanse, filter, and sample data.

  • Single sign-on, role-based permissioning.

  • Native SDKs for iOS, Android, Cordova, Unity, and more.

  • Gather data from connected devices such as Roku, AppleTV, Xbox, and more.

  • Control what data is shared.

  • Append third-party data.

Languages: English

mParticle Features

  • 360 Degree Feedback
  • A/B Testing
  • Analytics
  • API
  • Contact Management
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Feedback Management
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Social Media Monitoring
  • Cloud Deployment
  • Migration to Cloud
  • Data Conversion
  • Software Integration
  • Customer Service
  • Health Management
  • Process Reporting
  • Workflow Management
  • Dashboards
  • Reports
  • Visualization

mParticle FAQs

Does mParticle offer multi-user capability (e.g. teams)?


Who are the main user groups of mParticle?

Users of mParticle are all customer data driven medium-sized organizations and big brands.

Does mParticle offer an API?

Yes, it offers and API.

What platforms does mParticle support?

Currently, mParticle supports: iOS, tvOS, Android, Alexa, Roku, FireTV, Xbox, SmartTV, Web.

What is mParticle generally used for?

This service is used for collecting customer web and app data.

Does mParticle offer guides, tutorials and or customer support?

Support offered: Resource Center, Email Support, Documentation.

Does mParticle integrate with any other apps?

Integrations: Aarki, Abacus, adjust, alooma, Amplitude, Bing, Branch, Braze, Datadog, Drawbridge, Facebook, Flurry, Ibotta, Indicative, Iterable, Jampp, Kahuna, Kissmetric, MailChimp, Manage, Mixpanel, Opera, Plarin, Radar, Slack, Snapchat, Twitter, + 106 more

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