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What is MicroStrategy?

"MicroStrategy is a business intelligence and analytics software, providing cloud-based, desktop and mobile deployment."

MicroStrategy is a BI and analytics software, providing its clients big data processing, actionable across various deployments and devices. It is available as web-based or on-premise platform, along with native mobile apps.

This software features interactive dashboard, monitoring company's assets, and finance operations, enabling them to analyze data and evaluate risks. It makes it easier for businesses to make significant business decisions.

The solution is based on drag-and-drop tools and intuitive interface. It connects to enterprise resources, such as databases, directories, or software.

MicroStrategy scored 87/100 in the Business Intelligence (BI) category. This is based on user satisfaction (83/100), press buzz (50/100), recent user trends (rising), and other relevant information on MicroStrategy gathered from around the web.

The score for this software has declined over the past month. What is this?

MicroStrategy Awards

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MicroStrategy Review

Editors' Review by the Business Intelligence (BI) Software Review Team

MicroStrategy is a business intelligence software solution that allows users to make use of gathered data from multiple sources, and then create analytics based on the acquired data. It is mobile-friendly, making the system accessible to all members of the team even if they’re outside the company’s premises. The software combines enterprise analytics with the adaptability of self-service information discovery that enables users to do more and learn more about the information in their hands.

The MicroStrategy platform supports highly formatted communiqués, interactive dashboards, scorecards, ad-hoc query, automated report distribution, as well as thresholds and alerts. Interfaces include desktop (for developers), Microsoft Office integration, as well as the web. MicroStrategy Mobile can also process mobile business intelligence. The software allows users to start their analytics from any level of their database and has a multi-faceted technological scheme which allows companies to make use of what they need.

MicroStrategy products screenshot capabilities empower people transform organizations enterprise reporting data discovery mobile productivity real-time telemetry

MicroStrategy Features


MicroStrategy users are able to generate, view, and interact with dashboards, documents, and reports via the MicroStrategy Web platform. The software allows companies to create a governed environment that is easily used to generate and set up personalized, branded applications for either mobile gadgets or the Web. Architect is a feature of MicroStrategy that tracks the physical structure of any number of data sources to a single, object-oriented metadata model. The web interface leaves no trace, so users can view analytics on various browsers if need be, which also makes it secure for users to view and use information via documents, reports, or dashboards.

MicroStrategy also has a self-service data-finding feature that allows users to connect to numerous data sources, make dashboards, and come to more logical and impactful decisions. MicroStrategy Mobile enables companies to create mobile analytics as well as productivity apps to hand over secure experiences that capitalize on the mobile device’s unique capabilities. When getting the mobile license, it also comes with the mobile Dossier application. Smartphone-based credentials can also secure a company and deliver analytics as well as give two-way communication. The mobile application can also create digital credentials that are securely linked to a team member’s unique rights and accessibility.


The software product allows users to track data by viewing dashboards, charts, and reports. It generates live data on enterprise access and authentication by instantly capturing and analyzing the data from clients and servers. MicroStrategy allows users to roll out automated reporting to corporate users, customers, and partners. It also has the ability to distribute any number of reports within a specified time frame. The software solution also allows administrators to create and manage digital identities for the other users.

MicroStrategy also has the ability to manage features for reporting, analysis, and monitoring applications. Companies are also able to get write-back functionality in documents, dashboards, and even in mobile applications, in order to approve requests, submit orders, and capture information including comments and images from a mobile device. The software also allows users to communicate with other users by exchanging messages, tagging them, as well as sharing filter selections. All these interactions are handled through the Intelligence Server and users making use of this functionality must exist in the Server’s archive.

Drivers, Gateways, and Applications

MicroStrategy is compatible with all major Hadoop solutions, including Cloudera, MapR, Hortonworks, and Amazon EMR. Once linked, information stored in Hadoop is treated just like any other source, enabling companies to easily generate big data apps. The software also offers native SDK integration with three EMM providers, namely Good, AirWatch, and MobileIron. MicroStrategy Mobile also supports EMM capabilities by including guidelines set by the AppConfig Community. The software product also enables users to add multi-factor authentication to their applications, workstations, and VPNs.

MicroStrategy products capabilities screenshot data connectivity native gateways drivers enterprise resource database directories cloud applications

MicroStrategy Benefits

MicroStrategy provides software solutions and professional services that give the users the ability to harness actionable information. It mixes traditional business intelligence with analytics, mobile, and cloud technologies.

MicroStrategy provides a consolidated platform for managing analytics deployments. It incorporates platform, group, and user-level security controls that are managed through a control module. Using Usher technology, organizations can deploy additional layers of security by requiring multi-factor authentication to access MicroStrategy applications, so users can make sure the insights and information can only be shown to the people it should be disclosed to.

It is easily implemented and does not require a lot of customization. Most of the widgets and features are ready to use. The users are able to make dashboards that link to other reports, add visualizations, do calculations in the background, as well as customize filters. The SQL engine of the software is intelligent—it is able to adapt to the company’s database to improve performance. The security is strong yet flexible and users can have access to various reports or dashboards, or to the same object but only part of the data. The plugin architecture allows the users to add new functionality to the software so it can be fully integrated into the environment.

MicroStrategy Pricing

The software has a free 30-day trial for users to test out the full MicroStrategy analytics platform. It includes a fully-functional version of the platform as well as a 64-bit MicroStrategy Universal Edition with 500 named user licenses. This trial also offers interactive product demos, reference guides, user manuals, product documentation, and free email support for the duration of the 30 days the trial lasts.

It also offers a user bundle of licenses that are built to serve the needs of specific users. One of these is the Consumer User Enterprise Edition. This plan is geared to answer the requirements of information consumers, or users who wish to interact with and view MicroStrategy dossiers, documents, and reports. In addition to using data, these particular users also have the ability to share customized content with colleagues via printers, folders, or email. The licenses that this bundle has are reporter client, reporter server, and distribution services.

The other bundle is the Power User Enterprise Edition. This plan is created to address the specific requirements of power users who design, create, share, analyze, and keep MicroStrategy dossiers, documents, and reports. On top of generating, consuming, and editing content users are able to share the user-tailored content via printers, email, or folders. This bundle also includes the web client, intelligence server, analytics server, as well as distribution services licenses. Both these packages have a few factors that determine the price, which is at MicroStrategy’s discretion.

The basic pricing plans, however, have a set list. For the Web Package, it costs $600 per named user, or $300,000 per CPU core. The Mobile Package also costs $600 per named user and $300,000 per CPU core. The Architect Package is $5,000 per named user, and the Server Package is $1,200 per named user and then $600,000 per CPU core.


MicroStrategy is an enterprise platform that can easily integrate with many other data systems or applications. With object scalability and reusability, this software reduces costs of deploying and maintaining enterprise analytics. It removes the reliance on multiple tools needed for the solutions that this one platform provides. Being able to support a large number of users in a company or enterprise, MicroStrategy makes information gathering and sharing easy, and is built to handle large datasets so companies can quickly scale deployments without sacrificing manpower and time. It’s a software solution that’s certainly worth considering.

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Business Intelligence (BI) Market Radar

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MicroStrategy Product Overview

  • Advanced and predictive analytics.

  • Business intelligence.

  • Cloud-based.

  • Easy to use and maintain.

  • High-performance business intelligence.

  • Self-service analytics.

  • Big data solutions.

  • Software as a service (SaaS).

  • Real-time WYSIWYG report design.

  • Scorecards and dashboards.

Languages: English

MicroStrategy Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Calendar Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Supplier Management
  • Database
  • Data Conversion
  • Dashboards
  • Reports
  • Visualization

MicroStrategy FAQs

What is MicroStrategy generally used for?

MicroStrategy is used as a business intelligence software solution.

Who are the main user groups of MicroStrategy?

Users of this service are SMEs and large enterprises.

Does MicroStrategy integrate with any other apps?

This software integrates with Microsoft Office, Salesforce Sales Cloud, SharePoint, Excel, Word, Aspect CXP Pro, Google Maps.

What platforms does MicroStrategy support?

There are desktop version and cloud-based deployment available. Platforms that support the platform: Windows, Linus, MacOS.

Does MicroStrategy offer guides, tutorials and or customer support?

Support offered: Technical Support, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

Does MicroStrategy offer multi-user capability (e.g. teams)?

Yes, MicroStrategy offers APIs.

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