DataPlay Suite

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What is DataPlay Suite ?

DataPlay is an integrated suite of intelligent and user-friendly applications designed to automate your research, data analysis and visualization process.

DataPlay Platform is an integrated suite of intelligent and user-friendly applications designed to automate data management, analysis and reporting process. DataPlay fills the gaps of the existing research tools by integrating industry standards functionalities with the ability to quickly build up features specific for your business processes and offers you a ready-to-go solution which can be customized according to your needs.

DataPlay suite includes DataPlay Web Portal, DataPlay Microsoft PPT, and Excel Add-Ins.
All applications connect to DataPlay Cloud for fetching data, updating and saving presentations. DataPlay is a cloud-based enables everyone in a team to effectively collaborate on the projects.

  • DataPlay Web Portal is the main online tool for project management.
  • DataPlay PowerPoint and Excel Add-ins are the main tools of the Platform used to automatically visualize U-Tab, SPSS and Wincross data from familiar environment of MS PowerPoint and Excel, as well as data from SQL, Maria, Couch, PostGre and Mongo databases.

DataPlay enables users to analyze and visualize data from different sources, automate presentation generation and collaborate effectively.
When providing solutions based on DataPlay Platform we aim to minimize the need to alter the existing business processes, instead we are ready to customize to cover all of your requirements.

The Web Portal is the main Administration module of DataPlay used to set up new clients, projects, users and their permissions. Clients in DataPlay Web Portal represent a set of projects. While each project represents a separate study with own set of presentations, templates, and datasets.
DataPlay Web Portal has robust security and dynamic user management.

DataPlay Add-Ins
DataPlay PowerPoint Add-In has two main working modes:

  • Template mode
    The template is an analysis structure of your presentation. To create a template we work with virtual variables. Virtual variables correspond to research questions and do not have actual values when we create them in a Template. Later on, when the dataset is ready we map virtual variables to dataset variables to generate a presentation.
    Also, repeater variables can be specified on each slide of the Template and when generating a presentation new slide will be created for each value of repeater variables. In addition, “Insert Special field” allows replacing categories of the repeater variables with it’s the labels from dataset during the presentation generation.

  • Presentation mode
    Presentation mode is one of the most appreciated features of DataPlay’s presentation mode is quick and convenient Variable management. It covers the most frequently used commands for cleaning and editing and your data.
    Moreover, DataPlay PowerPoint Add-In allows to calculate frequencies, crosstabs and has many more statistical models integrated and provides automation not only to industry standard types of charts but also allows for customizable charts.
    Other features include color formatting, advanced filtering, and sorting.

One more important DataPlay feature that should be highlighted is that it binds the charts to cross-tabulations and data instead of their resulting tables. This enables the users to keep all their manual work while refreshing the values of charts when there's a change in the dataset.
This, in its turn, cuts the time spent on repetitive studies from hours and days to minutes.

DataPlay is available for Enterprise Licensing and Hosted (SaaS) Subscription. Availability of License information at your application allows to always stay current on your usage.



DataPlay Suite currently scores 61/100 in the Business Intelligence (BI) category. This is based on user satisfaction (70/100), press buzz (29/100), and other relevant information on DataPlay Suite gathered from around the web.

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DataPlay Suite Product Overview

  • Create data universe and re-use in multiple presentations.

  • Industry standard editing and design functions.

  • Smart set of Association Mining tools.

  • Intuitive data manipulation tools.

  • Comprehensive and intuitive interface.

  • Advanced variable and default base management.

  • All research data formats upload and manipulation.

  • Automatically refresh all charts with new data.

  • Robust sorting and grouping rules.

  • Rich statistical analysis tools.

  • Dynamic data filtering algorithms.

  • Data-bound charts and presentations.

  • Native PowerPoint and Excel components.

  • Enhanced team collaboration with all stakeholders.

  • Cutting edge security certificates and practices.

  • Simplified tracking of longitudinal studies.

  • Interactive authoring and storytelling.

  • Automated presentation generation.

  • Integrated project and file management.


Languages Supported: English

Business Intelligence (BI) Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Business Intelligence (BI) software for business. Published in April 2024.

Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on mea...

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DataPlay Suite Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • SEO
  • Supplier Management
  • Database
  • Data Conversion
  • Dashboards
  • Reports
  • Visualization

DataPlay Suite FAQs

Does DataPlay Suite integrate with any other apps?

Yes. DataPlay Add-in is integrated in industry standard environment of Microsoft PowerPoint and Excel version 13 or higher. DataPlay ingests / imports / supports UTab, SPSS, WinCross and many other industry standard files as well as connect directly to other centralized data storage facilities such as MS SQL Server, Maria DB, Couch DB, PostGre and Mongo databases.

What platforms does DataPlay Suite support?

DataPlay supports Windows7 and higher.

Who are the main user groups of DataPlay Suite ?

DataPlay serves as a lifeline for researchers of various industries who need to go through the whole research cycle (analysis, visualization, presentation) in the most effective manner.

Does DataPlay Suite offer guides, tutorials and or customer support?

Yes. DataPlay Support Team is ready around the clock to lend you a helping hand, receive feedbacks and answer all your inquiries. DataPlay website is full of useful information and reading materials. We also have a YouTube channel (https://www.youtube.com/watch?v=3FukairXU&list=PLksV6eODNRHVV0f-HKfit9YSvQjw0cwDR) where you can watch DataPlay tutorials and learn about its features.

Does DataPlay Suite offer multi-user capability (e.g. teams)?

Yes. DataPlay suite is a multi-user software solution. Each user is assigned a specific role with defined permissions. Using DataPlay Cloud, you can share information and collaborate with colleagues and clients worldwide.

What are some applications DataPlay Suite is commonly used in tandem with?

DataPlay works in tandem with many data collection formats (SPSS, Utab, IBM Dimensions).

Does DataPlay Suite offer an API?

Yes. Arrangement depends on the client’s request.

What is DataPlay Suite generally used for?

DataPlay is designed to automate data analysis, visualization, and reporting. It helps companies with their study results analysis and presentation preparation processes. DataPlay is also the right solution for easily working with unstructured data from different sources and in different formats.

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