What is Adverity DataTap?

"Adverity DataTap is a next generation marketing and media ETL platform."

Adverity DataTap is a next generation cloud-based ETL platform.

DataTap combines different data streams before normalizing the data to allow you to explore new correlations and discover new insights about your marketing performance.

With our platform, you can integrate ad server data, email data, e-commerce data, retail data, social data, databases, and spreadsheets to make quicker decisions based on real data. This allows you to optimize your return on advertising expenditure.

DataTap is equipped with an extensive library of pre-built data connectors including Google Analytics, DoubleClick, AdWords, Facebook, Magento, Shopify, MySql, Oracle and much more.


Adverity DataTap scored 73/100 in the Big Data category. This is based on press buzz (29/100), and other relevant information on Adverity DataTap gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Adverity DataTap

Adverity DataTap Product Overview

  • A next generation marketing and media ETL platform.

  • Connect and manage all your data sources in one single platform in the cloud or on-premise.

  • Create your own clean data stack with powerful data normalization, calculation, and clean up functionalities.

  • Utilize automatically updated and cleaned data in any destination platform or tool.


Languages: English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Big Data Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Big Data software for business. Published in November 2018.

Big data is continuously gaining importance in the business world. Businesses today, regardless of their scale and industry, collect large volumes of data about key processes and stakeholders with the view to generating actionable insights. Big data solutio...

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Adverity DataTap Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • SEO
  • Social-Media Integration
  • Net Promoter Score

Adverity DataTap FAQs

Does Adverity DataTap offer multi-user capability (e.g. teams)?

Datatap can be accessed by multiple users.

The users can get different Roles assigned such as:
* Administrator
* API Access Manager
* Datastream Manager
* Storage Manager

What platforms does Adverity DataTap support?

You can use Adverity DataTap directly with your favorite business intelligence tools.

You can also ingest Adverity into econometric models, populate the enterprise data warehouse, manage your processes, or use it in conjunction with Adverity Insights for unprecedented and actionable insights.

Does Adverity DataTap offer guides, tutorials and or customer support?

Yes, Datatap has also an extensive documentation centre where various functions and handling of the tool are described. Plus, you can reach out to our support team any time!

Who are the main user groups of Adverity DataTap?

The main user groups include:

CMO, CTO, Client Service Managers, Client Service Directors, IT Managers, Data Managers and Data Analysts.

Does Adverity DataTap offer an API?

Yes, DataTap integrates, transforms, and normalizes all your data.

DataTap provides data to any kind of target system, either in real-time or through scheduling.

File-based, via API or direct database ingestion, you can use DataTap to power the application of your choice.

Does Adverity DataTap integrate with any other apps?

We have access to over 250 API - so every source you have, we can extract your data!

What are some applications Adverity DataTap is commonly used in tandem with?

You can use it directly with your favourite Business Intelligence Tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with Adverity Insights for unprecedented and actionable insights.

DataTap provides data to any kind of target system, either in real-time or through scheduling. File-based, via API or direct database ingestion, you can use DataTap to power the application of your choice.

What is Adverity DataTap generally used for?

It is used to improve marketing data quality and data integration.

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