Convertize Review

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Convertize Reviewed

Editors' Review by the A/B Testing Software Review Team

Convertize is a conversion optimization software solution designed for businesses and website owners who want to improve revenue and increase conversion rates through proper and effective optimization. Convertize is best suited for eCommerce, SaaS, and lead generation websites, regardless of whether it’s a small startup or a larger more established business.

The software solution is designed and built around consumer psychology to help increase your conversion rate, essentially turning more of your website visitors into actual buyers and loyal paying customers. You can add predictive notifications to any of your pages in a simple but effective drag-and-drop system.

Convertize also allows users to personalize the user experience for their website through SmartPlugins, as well as implement a comprehensive A/B testing process with more than 250 persuasion techniques by using the platform’s built-in SmartEditor.

Convertize Features

Convertize is a conversion rate optimization platform that is tailored to the science of consumer persuasion. The software solution is designed to help small and medium-sized businesses provide better quality customer experiences for website visitors, based on consumer psychology. This, in turn, allows brands and organizations to come up with marketing strategies site visitors can easily engage with or relate to.

The A/B testing and conversion rate optimization solution lets you empower your website visitors so you can successfully transform casual site visitors and browsers into real paying customers. Convertize provides users with the right tools and applications that enable them to create unique and highly personalized experiences for website visitors and consumers, through SmartPlugins.

Using the software solution enables you to test dozens of scenarios through A/B testing using more than 200 persuasion tactics. Convertize is a smart solution that features machine learning capabilities, which allow the software to learn and assess your website visitors’ activities as they browse through the site. The system is able to take into account customer behavior and tendencies in order to create and provide a more personalized experience that drives engagement and conversions.

Convertize provides SMBs, startups, and organizations a wide range of features and capabilities, including native advertising, predictive notifications, A/B testing, personalization capabilities, on-demand coaching, and conversion rate optimization. The software solution also has real-time reporting, a drag-and-drop interface, and third-party application integration capabilities.

Convertize customer engagement urgency dynamic notifications smartplugin

Convertize Benefits

Convertize offers a robust conversion optimization solution which is designed to facilitate customer engagement and conversion rates for business websites. It is built to help SMBs and large enterprises create more effective and unique experiences for potential leads, site visitors, and existing customers through a more grounded and consumer psychology-based approach.

The software lets you drive customer engagement and increase conversion more efficiently through better customer experiences, which is achieved via customer historical data, consumer behavior, tendencies, and more.

Additionally, Convertize also increases customer engagement in a whole new way by allowing businesses to create and promote a sense of urgency, which is achieved by displaying dynamic notifications guaranteed to engage visitors and keep their attention. Through this process, you are able to persuade prospects into performing your desired actions, whether it’s making a purchase, signing up for a service, or subscribing to a mailing list.

Convertize allows you to get a clear view of the bigger picture and assess the overall performance of your messages with the software solution’s SmartPlugin feature. The feature is powered by a sophisticated algorithm that shows users their most effective and more persuasive messages, thus helping them to optimize their results in real time.

Moreover, the product utilizes an approach that invokes the element of scarcity when creating ads and messages. What this particular effect does is increase the perceived value of your products and/or services, which in turn encourages potential leads to make the purchase or take your desired action while the opportunity lasts.

The Geolocation feature helps you put out the most relevant ads and messages based on the location of your website visitors. Convertize automates the display of ads, messages, and content, so your target audience can quickly and easily relate to them based on their geographical location. This essentially increases customer engagement with your products and/or services without the need for extensive time or financial investment.

Convertize manage persuasive notifications workspace

Convertize Pricing

Convertize offers two main pricing plans: Solo and Team. Solo is available at $59 per month ($49 per month paid annually) and Team starts at $249 per month ($199 per month paid annually) but can be customized based on the number of monthly visitors. Both plans also offer a 14-day free trial with no commitment or credit card required.

Regardless of the plan (or monthly visitor size) you opt for, all users get access to:

  • Convertize SmartEditor
  • Convertize SmartPlugins
  • AB Testing
  • Platform Support
  • Website Integration
  • Targeting & Segmentation
  • On-demand Coaching

The main difference between the two plans is that Solo is limited to 3 projects and 20,000 visitors per month. Team allows for unlimited projects and collaborators and it’s price scales depending on the number of monthly visitors:

  • $249 /month ($199 /month annually) – up to 100,000 visitors per month
  • $399 /month ($329 /month annually) – up to 500,00 visitors per month
  • $599 /month ($499 /month annually) – up to 1,000,000 visitors per month
  • $999 /month ($829 /month annually) – up to 2,000,000 visitors per month

Conclusion

Convertize is a robust A/B testing and conversion rate optimization solution designed for eCommerce websites, software-as-a-service (SaaS) companies, consultants and web-based agencies, retailers, and service providers looking to optimize their websites and increase their conversion rates.

The software solution provides users with access to a comprehensive library of neuromarketing tactics to maximize customer engagement based on the behavior and tendencies of site visitors. It’s the same approach utilized by some of the biggest and most successful eCommerce and SaaS websites.

Convertize helps businesses understand consumer psychology, which allows them to create better and more effective engagement techniques to influence leads, prospects, and site visitors. It’s not avant-garde, but it’s certainly one impressive software solution you should consider.

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